Marketing May Not Be Dying, But It’s Certainly Changing – Right Flo?
Not surprisingly, many marketers were outraged, offended & upset by the recent Marketing Is Dead essay in the Harvard Business Review. Personally, I thought the piece was (intentionally) overstated – but directionally correct. Marketing isn’t ‘dead’ (as my fellow Enterprise Irregular and friend Maggie Fox asserts) but there’s no doubt things are changing – quickly. […]
