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Reprise: How Customers Think

Reprise: How Customers Think

By Steve Mann on May 1, 2013

10 years ago, Gerald Zaltman, wrote a book that fundamentally altered the way I view markets and the consumers that inhabit them — How Customers Think.  The book lays some foundational notions for those of us that wish to pursue Neuro– and content- marketing.  Among them include: Most of the thoughts that influence a consumer’s […]

Posted in Featured Posts, Trends & Concepts | Tagged Brain, Consumer, Focus group, Metaphor, Psychology, Social Sciences

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