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freemium

Can We Ignore Churn Early On at a SaaS Company?

Can We Ignore Churn Early On at a SaaS Company?

By Bob Warfield on January 10, 2013

Jason Lemkin has my juices flowing again.  He’s published a blog post with the suggestion that you should ignore churn and length of sales cycle as key management metrics when a SaaS company is young.  I’m with him on the Sales Cycle–it’ll be all over the map in the early days.  But on churn?  Nope, […]

Posted in Business, Featured Posts | Tagged Churn rate, echosign, freemium, Jason Lemkin, SaaS, saas business venture, startups, strategy | 8 Responses

Is Freemium Compatible with Enterprise Software?

Is Freemium Compatible with Enterprise Software?

By Jeff Nolan on August 28, 2012

Is the freemium model compatible with traditional enterprise software? Yes but it requires a significant shift in the way you go to business as well as design and build the customer experience.

Posted in Business, Featured Posts | Tagged Business Models, customer acquisition, enterprise software, freemium, marketing | 2 Responses

MIT Traced Twitter’s Rise Through Conventional Social Nets

MIT Traced Twitter’s Rise Through Conventional Social Nets

By Denis Pombriant on December 21, 2011

Researchers at MIT have concluded from a research study that the spread of Twitter occurred through traditional social channels.  That might not seem earth shaking because, well, how else would a new social technology spread? As the report notes, “MIT researchers who studied the growth of the newly hatched Twitter from 2006 to 2009 say […]

Posted in Technology / Software | Tagged CRM, Current Affairs, economics, freemium, MIT, research

Freemium Mechanics

Freemium Mechanics

By Jeff Nolan on December 15, 2011

I read an interesting blog post by Ruben Gamez titled Why Free Plans Don’t Work. If you are interested in freemium business models or any of the variations on the theme, this is well worth reading however I take issue with a couple of points. First and foremost, Gamez uses a statistics breakdown (in %) […]

Posted in Business, Featured Posts | Tagged analytics, Business Model, Business Models, Churn rate, freemium, Get Satisfaction, marketing, SaaS | 2 Responses

Pitfalls of Free Content and Inbound Marketing

Pitfalls of Free Content and Inbound Marketing

By Bob Warfield on May 16, 2011

Let me start this article by saying it’s not intended to be a negative article against free content or inbound marketing.  Rather, I want to talk about some of the strategic considerations when you use these tactics.   I believe wholeheartedly that, properly employed, there are no better tactics for building your customer base and […]

Posted in Business, Featured Posts | Tagged bootstrapping, freemium, HubSpot, Inbound marketing, marketing, strategy | 2 Responses

Get Satisfaction Pricing and Plan Changes

Get Satisfaction Pricing and Plan Changes

By Jeff Nolan on December 10, 2010

Plans and pricing changes at Get Satisfaction as part of a continual effort to optimize the goto market strategy for web based selling.

Posted in Business, Featured Posts | Tagged freemium, Get Satisfaction, price hike, pricing

Freemium 101: Customer Conversion

Freemium 101: Customer Conversion

By Jeff Nolan on November 18, 2010

At Get Satisfaction we have had a freemium model from day 1, at then it was just free, no premium offerings existed so we’ve lived through a couple of key transition points and now are optimizing a model we know works. We have 2 primary channels to market, an enterprise business that mimics what every […]

Posted in Business, Featured Posts | Tagged Business Models, enterprise software, freemium, Get Satisfaction, marketing, sales, Value product | 1 Response

A Pair of Killer Pricing Articles for Startups

A Pair of Killer Pricing Articles for Startups

By Bob Warfield on October 3, 2010

Must reads for any startup are Jeff Nolan’s “The Myth of Freemium and Related Pricing Topics” and VC Seth Levine’s “Pricing models, the freemium myth and why you may not be charging enough for your product.” I’ve written about my own experience with Freemiums and price changes at Helpstream. Some high points from these two […]

Posted in Business | Tagged Business, freemium, Jeff Nolan, marketing, pricing, SaaS, Seth Levine, software as a service, software pricing, strategy, venture

Apigee – Brief Notes

Apigee – Brief Notes

By Michael Coté on September 22, 2010

Sonoa renames its self to Apigee, simplifying it’s offerings along a freemium model.

Posted in Technology / Software | Tagged API, Apigee, Brief Notes, Development Tools, freemium, marketing, mashups, Sonoa

The Myth of Freemium and Related Pricing Topics

The Myth of Freemium and Related Pricing Topics

By Jeff Nolan on August 23, 2010

Seth Levine recently wrote a great post on pricing topics for software as a service companies; I agree with what he writes and can relate given a project I have been immersed with that goes to this very topic. Web startups reflexively over complicate their pricing strategy and/or undervalue what they are offering by making […]

Posted in Business | Tagged 37signals, Free, freemium, Price point, Pricing strategies, startups | 4 Responses

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