Fun With Tech
By Brian Sommer on February 8, 2010
Maybe I’m the only person who’s not doing handstands re: the new iPad. It’s a slick device but is the market really there for it? Here are some points to ponder….
By Brian Sommer on December 16, 2009
Can Santa help ERP users this holiday season? I doubt it. But, if you believe in Santa, maybe this letter needs to come from your firm.
By Brian Sommer on December 9, 2009
What happens when a software CEO with an oversized ego writes one of those holiday card letters and sends it to the company’s customers? Who could write something like this?
By Brian Sommer on November 19, 2009
Leave the trade show booth behind and get creative. The guerilla marketing at technology shows can be entertaining, memorable and maybe even profitable. Done right, it makes a bigger impact than any brochure, newsletter or keychain giveaway. Look at what SugarCRM did at the Salesforce show!
Posted in Featured Posts, Trends & Concepts | Tagged CRM, Current Affairs, Dreamforce, erp, Fun With Tech, pr, SaaS, sales, salesforce.com, Selling & Marketing Software, Software Events, Software Vendors, sugarcrm, The Applications Market
By Brian Sommer on October 8, 2009
We got a lot of pitches from technology companies at the recent HR Technology show in Chicago. Each of us asked vendors “What are the top 3 things we should remember about your firm?” and often we were met with blank stares; a litany of functions and features; or, that rarest of all, a polished set of messages any analyst or prospect would love.
Posted in Featured Posts, Trends & Concepts | Tagged Coca-Cola, experiential, Fun With Tech, HR Technology, Humor, marketing, McDonalds, sales, Selling & Marketing Software, Software Marketing, software sales, technology