The Brains Behind Digital Marketing
Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]
Is there value in enterprise gamification? Part Three
In part one of this series we looked at gamification and built some understanding on what it is, and is not. In part two we look at the areas of business that could benefit from using gamification and now, in part three we’ll look at a few customer stories to get a better understanding of […]
Is there value in enterprise gamification? – Part Two
In part one of this post we looked at what enterprise gamification is and some of the methods and techniques that can be used. In this post I am focusing on what types of things you can actually do with…
Is There Value in Enterprise Gamification? – Part One
Over the next few posts I’ll explore the growing use of enterprise gamification. I became interested in the topic after an interesting keynote at IBM Connect this year by Jane McGonagal, author of the book ‘Reality is Broken: Why games make us better and how they can change the world”. I have to admit that […]
Gartner Gamification Report Offers Good and Not-So-Good Points
The headline from yesterday really caught my eye: “Gartner Says by 2014, 80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design”. It immediately brought me back to that old chestnut from CRM’s salad days half of CRM implementations would fail. It’s not that the prediction is wrong […]
Dealing With The Real Problem In Social Business Adoption – The People!
Social Business Adoption Dependent On Employee Adoption Social business is more than a technology decision. Many eager early adopters face challenges in adoption past the initial core team. As we move from eager early adopters to ubiquitous usage, an examination of some organizations who have failed at internal social business reveals a five common barriers […]
Enterprise gamification: Will it drive better business performance?
Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses. While many in the enterprise world may not be ready to adopt these ideas yet, gamification increasi…
Getting to Business Value Through Gamification
Everyone wants in. Organizations want to do something with it and they think it can change the world; if you go by their word every organization in the planet is doing something with it. I am talking, of course, about Social’s latest craze tool: Gamification. Although it has been around for quite some time, behavior […]
Five Technologies that are Changing CRM, Comments on CRM’s Next 5 in 5
The other day I was pointed to an interesting post on the Software Advice web site called CRM’s Next 5 in 5, 5 technologies that will change CRM over the next 5 years. The post was written by CRM analyst…
Carrot Beats Stick
WooHoo: You’ve just unlocked the URL of Blogville Badge! With Hostess becoming as bankrupt as the nutritional information in a Ding Dong and Kodak redefining the Kodak moment of another kind of bankruptcy, I immediately thought of my childhood. Thankfully those cheerful marketing images that blanketed the store shelves were…
