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gamification

The Brains Behind Digital Marketing

The Brains Behind Digital Marketing

By Steve Mann on June 24, 2015

Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]

Posted in Featured Posts, Trends & Concepts | Tagged A/B testing, Business Insights, CMO, digital marketing, gamification, marketing, NeuroMarketing, SAP SCN

Is there value in enterprise gamification? Part Three

Is there value in enterprise gamification? Part Three

By Michael Fauscette on April 29, 2013

In part one of this series we looked at gamification and built some understanding on what it is, and is not. In part two we look at the areas of business that could benefit from using gamification and now, in part three we’ll look at a few customer stories to get a better understanding of […]

Posted in Featured Posts, Technology / Software | Tagged Badgeville, BunchBall, Community, engagement, Game mechanics, gamification, reputation mechanics | 3 Responses

Is there value in enterprise gamification? - Part Two

Is there value in enterprise gamification? – Part Two

By Michael Fauscette on April 15, 2013

In part one of this post we looked at what enterprise gamification is and some of the methods and techniques that can be used. In this post I am focusing on what types of things you can actually do with…

Posted in Business, Featured Posts | Tagged collaboration, Customer, employee, engagement, gamification, Loyalty, Motivation, performance, sales | 1 Response

Is There Value in Enterprise Gamification? - Part One

Is There Value in Enterprise Gamification? – Part One

By Michael Fauscette on April 5, 2013

Over the next few posts I’ll explore the growing use of enterprise gamification. I became interested in the topic after an interesting keynote at IBM Connect this year by Jane McGonagal, author of the book ‘Reality is Broken: Why games make us better and how they can change the world”. I have to admit that […]

Posted in Featured Posts, Trends & Concepts | Tagged Behavior, experience, Game mechanics, game theory, gamification | 4 Responses

Gartner Gamification Report Offers Good and Not-So-Good Points

Gartner Gamification Report Offers Good and Not-So-Good Points

By Denis Pombriant on November 28, 2012

The headline from yesterday really caught my eye: “Gartner Says by 2014, 80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design”.  It immediately brought me back to that old chestnut from CRM’s salad days half of CRM implementations would fail. It’s not that the prediction is wrong […]

Posted in Featured Posts, Trends & Concepts | Tagged CRM, gamification | 2 Responses

Dealing With The Real Problem In Social Business Adoption – The People!

Dealing With The Real Problem In Social Business Adoption – The People!

By R "Ray" Wang on June 17, 2012

Social Business Adoption Dependent On Employee Adoption Social business is more than a technology decision.  Many eager early adopters face challenges in adoption past the initial core team.  As we move from eager early adopters to ubiquitous usage, an examination of some organizations who have failed at internal social business reveals a five common barriers […]

Posted in Business | Tagged activity streams, adoption, Apps Strategy, best practices, change, Change Management, CIO, collaboration, collaboration software, Constellation Research, early adopters, Engage, engagement, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise collaboration, enterprise software, enterprise strategy, future of work, gamification, R "Ray" Wang;, rwang0, socbiz, social business, Social Business Software, social business strategist, social commerce, Social Enterprise, social enterprise apps, Social Media, Software Insider, SoftwareInsider, Tuesday's Tip | 2 Responses

Enterprise gamification: Will it drive better business performance?

Enterprise gamification: Will it drive better business performance?

By Dion Hinchcliffe on April 30, 2012

Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses. While many in the enterprise world may not be ready to adopt these ideas yet, gamification increasi…

Posted in Featured Posts, Technology / Software | Tagged gamification

Getting to Business Value Through Gamification

Getting to Business Value Through Gamification

By Esteban Kolsky on March 20, 2012

Everyone wants in. Organizations want to do something with it and they think it can change the world; if you go by their word every organization in the planet is doing something with it. I am talking, of course, about Social’s latest craze tool: Gamification. Although it has been around for quite some time, behavior […]

Posted in Featured Posts, Trends & Concepts | Tagged Badgeville, BunchBall, Games, gamification | 1 Response

Five Technologies that are Changing CRM, Comments on CRM's Next 5 in 5

Five Technologies that are Changing CRM, Comments on CRM’s Next 5 in 5

By Michael Fauscette on January 30, 2012

The other day I was pointed to an interesting post on the Software Advice web site called CRM’s Next 5 in 5, 5 technologies that will change CRM over the next 5 years. The post was written by CRM analyst…

Posted in Business | Tagged collaboration, context, CRM, gamification, mobile, socbiz, Social

Carrot Beats Stick

Carrot Beats Stick

By John Taschek on January 19, 2012

WooHoo: You’ve just unlocked the URL of Blogville Badge! With Hostess becoming as bankrupt as the nutritional information in a Ding Dong and Kodak redefining the Kodak moment of another kind of bankruptcy, I immediately thought of my childhood. Thankfully those cheerful marketing images that blanketed the store shelves were…

Posted in Featured Posts, Trends & Concepts | Tagged Alys Woodward, Bo Lykkegaard, Constellation, Foursquare, gamification, gaming, idc, Industry, innovation, mayor, Ray Wang, Social, strategy

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