Blueprint to Re-Cycle the much Hyped MagiK Kvadrant
Fellow Enterprise Irregular and HfS Research Founder Phil Fersht introduced their new Blueprint with an appropriate title: Step aside Magic Quadrant, hello Blueprint. I think such a milestone warrants a historical overview of Gartner’s Magic Quadrant, Hype Cycle, Magic Cycle, Magic Hype, Hyped Magik… or any other variation you prefer. And since it’s just a few […]
The 2012 Social CRM Tragic Quadrant
Last week the respected industry analyst firm Gartner Group released their 2012 Social CRM Magic Quadrant. For those of you who follow these proclamations, the inside baseball crowd, the MQ is an event unto itself and despite what anyone would suggest, it really is all about the 2×2 chart. The methodology of the MQ is […]
