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Geoffrey Moore

The Emerging Networks of Record

The Emerging Networks of Record

By Sameer Patel on October 16, 2014

The distinction between Geoffrey Moore’s Systems of Record and Systems of Engagement concepts is a hot topic amongst organizational leaders today. A quick primer, courtesy Wikipedia: Whilst a system of record (SOR) is the authoritative data source for a given data element (e.g. CRM, ERP and Supply Chain Management), systems of engagement (SOE) “focus on people, not processes”. Texting, Twitter, […]

Posted in Featured Posts, Technology / Software | Tagged Customer Experience, Customer Interaction and SocialCRM, Digital Transformation, Geoffrey Moore, Network of Record, Online Communities, Paul Greenberg

Does Your SaaS Company Have to Have a Sales Force?

Does Your SaaS Company Have to Have a Sales Force?

By Bob Warfield on October 7, 2013

Any time absolutes are being bandied about, I have to do the fact check.  Sorry, it’s just an automatic reflex.  We live in a world that is largely gray and seldom black and white.  This was never more true than in the world of startups.  Entrepreneurs need to see both sides of every coin before […]

Posted in Business, Featured Posts | Tagged Atlassian, Geoffrey Moore, J&Bshow, marketing, salesforce.com, software as a service, strategy | 2 Responses

Integrating Your Marketing and Sales Funnel

Integrating Your Marketing and Sales Funnel

By Denis Pombriant on February 13, 2013

The marketing funnel is not exactly a new idea but neither is sales or customer service though all have morphed considerably from what they were more than a decade ago when CRM got started.  Sales and service evolved organically making incremental changes as markets transformed and new technologies became available.  Marketing is in the middle […]

Posted in Business, Featured Posts | Tagged funnel, Geoffrey Moore, marketing, Marketing performance measurement and management, Sales process, Social Media | 7 Responses

“Chasm Crossing” case study: Igloo Software

“Chasm Crossing” case study: Igloo Software

By Brian Sommer on December 11, 2012

 I’ve done a couple of briefing calls with the folks at Igloo Software this year. They have a number of intranet, collaboration and other tools that compete with the likes of Jive, Saleforce’s Chatter and Lithium. What has impressed me about Igloo is how they seem to be following the market adoption principles that Geoffrey […]

Posted in Business, Featured Posts | Tagged Geoffrey Moore, Igloo, Intacct, Jive, market share

Marshall McLuhan

Rolling Out An Idea

By Denis Pombriant on December 5, 2012

Has the emergence of social technology been faster than the roll out of other advanced technologies like CRM and ERP and why?  I have recently been reading a dense technical book from 1990 with the improbable title (for CRM), The Rise and Fall of Infrastructures — Dynamics of Evolution and Technological Change in Transport, by […]

Posted in Featured Posts, Trends & Concepts | Tagged CRM, customer relationship management, Facebook, Geoffrey Moore, salesforce, social marketing

The widening chasm

The widening chasm

By Phil Wainewright on May 16, 2011

Cloud application vendors are able to add new functionality at a far faster rate than conventional on-premise vendors, and with less cost and risk. That’s opening up an innovation gap that the established incumbents will find increasingly hard to close.

Posted in Featured Posts, Technology / Software | Tagged chasm, Cloud Computing, Geoffrey Moore, netsuite, nsw11, SaaS, software as a service, yammer

Reengineering Work: Obliterate AND automate

Reengineering Work: Obliterate AND automate

By Vinnie Mirchandani on March 11, 2011

I have been invited to moderate a customer panel on next-gen BPO at the Cognizant Community event next week. The theme of the conference is The Future of Work”. When I look at the wide range of industries represented on the panel, the economic models behind today’s BPO, the technologies which are influencing every business […]

Posted in Business | Tagged Business process, business process outsourcing, Geoffrey Moore, Harvard Business Review, Michael Hammer, QR Code, reengineering

Six big trends to watch in 2011

Six big trends to watch in 2011

By Phil Wainewright on December 28, 2010

I’ve long been a fan of Geoffrey Moore’s classic business books about the evolutionary path taken by emerging technologies and the companies that champion them. Especially now that several of the key emerging technologies I follow are at such different stages of their evolutions. These contrasting cross-currents are going to make 2011 a fascinating and […]

Posted in Featured Posts, Technology / Software | Tagged 2011 Predictions, Cloud Computing, Geoffrey Moore, SaaS, software as a service | 2 Responses

Twitter, Facebook and the tornado

Twitter, Facebook and the tornado

By Phil Wainewright on September 8, 2010

Social networks are 800lb gorillas trampling all over the sensibilities of their users as they get bigger, and the crowd is letting them get away with it.

Posted in Technology / Software | Tagged Facebook, Geoffrey Moore, iPhone, OAuth, Social network, tornado, Twitter | 2 Responses

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