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Marketing in 2014 - Part Two

Marketing in 2014 – Part Two

By Michael Fauscette on April 3, 2014

In Part One of this series I listed 6 issues that are causing disruption and change in marketing. In this post let’s focus on inbound marketing and the shift to a more content marketing focus and away from outbound or broadcast marketing tactics. This fundamental shift is often the underlying issue with most of the […]

Posted in Business, Featured Posts | Tagged change, CRM, Culture, Customer, CX, getsatisfaction, inbound, linkedin, marketing, outbound, SCRM, socbiz, Social, Social Media, technology

Last Look at Oracle OpenWorld 2013

Last Look at Oracle OpenWorld 2013

By Denis Pombriant on October 3, 2013

The ghost of Anthony Lye presided over Oracle OpenWorld’s third-day customer experience, or CX, keynote. For CRM and related things, it was the moment I’d been waiting for. Lye is in robust health as far as I know, but he has been gone from Oracle for about a year. He was the architect of Oracle’s […]

Posted in Business, Featured Posts | Tagged #oow13, Endeca, getsatisfaction, Larry Ellison, oracle, Oracle OpenWorld, RightNow Technologies

Jive Offers Social Customer Service; Battles Lithium for Market

Jive Offers Social Customer Service; Battles Lithium for Market

By Esteban Kolsky on March 7, 2012

Earlier today  Jive announced they launched a new product: Social Customer Service, extending their community platform for external communities.  The offer includes an OEM integration with Bunchball, and will be available to the public at the end of March. I distributed this morning a note to my clients and certain interested parties, here is a summary of […]

Posted in Featured Posts, Technology / Software | Tagged BunchBall, customer service, getsatisfaction, Jive, lithium, Lithium Technologies, social business, Social Customer Service, Uncategorized

As customer engagement evolves, Social CRM poised for major growth

As customer engagement evolves, Social CRM poised for major growth

By Dion Hinchcliffe on September 12, 2011

Summary: With the Social CRM industry expected to top $1 billion in revenue in 2012, it’s growing faster that just about any other segment of social business. Yet the classic challenges of dealing with newly empowered customers but slow-evolving enterprise processes are likely to mean plenty of lost opportunity. To catch up, how can companies better […]

Posted in Featured Posts, Trends & Concepts | Tagged Enterprise Irregulars, getsatisfaction, Paul Greenberg, Social CRM, Social Media, Wikileaks | 2 Responses

Monday’s Musings: A Working Vendor Landscape For Social Business

Monday’s Musings: A Working Vendor Landscape For Social Business

By R "Ray" Wang on August 15, 2011

Confusion Persists In The Social Business Market As with any new disruptive technology, the social business solution landscape faces a dynamic, confusing, and converging market. As vendors seek to grab mind share and market share, customers and prospects remain confused as to what are the right business problems to address with social business. However, rampant […]

Posted in Business, Featured Posts, Technology / Software | Tagged adobe, Adobe Omniture, Angel, Apps Strategy, Art Technology Group, ATG, Attensity, Attensity Group, Avaya, Bazaarvoice, broadvision, Broadvision Clearvale, CEO, CIO, Cisco, Cisco Quad, Clearvale, CMO, collaboration, collaboration software, community platforms, Consumerization of IT, CRM, customer engagement, customer experience management, customer service, disruptive, disruptive technologies, Disruptive technology, e20, e2conf, early adopters, early adoptions, early movers, eGain, Endeca, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise collaboration, enterprise software, enterprise strategy, Facebook, Genesys, Get Satisfaction, getsatisfaction, google, GooglePlus, ibm, IBM Connections, IBM Lotus, ibm software group, INgage Networks, Jive, Jive Software, KickApps, lithium, Lithium Technologies, microsoft, Microsoft Lync, Microsoft SharePoint, middleware, middleware platforms, Monday's Musings, Monday’s Musings, Moxie, Mzinga, NewsGator, Omniture, oracle, Oracle ATG, Oracle Beehive, R “Ray” Wang;, R "Ray" Wang;, RightNow, RightNow Technologies, rwang0, Saba, Salesforce Chatter, salesforce.com, sap, SAP Streamworks, SCRM, sharepoint, social business, Social Business Software, social commerce, Social CRM, Social Media, social middleware, social service, social support, social technologies, Socialcast, socialtext, Teleperformance, tibbr, Tibco, Tibco Tibbr, VMware, VMware SocialCast, west, yammer | 2 Responses

Towards Effective Corporate Communications: Let Your Engineers do the Talking

Towards Effective Corporate Communications: Let Your Engineers do the Talking

By James Governor on June 10, 2011

One of the common urban myths about software developers and engineers is that they are poor communicators. While there are of course Aspergers types in tech, and some developers that just like to keep their heads down, just as there are in the broader population… spend ten minutes on the web and you can see […]

Posted in Business, Featured Posts | Tagged corporate communication, developers, Expensify, getsatisfaction, marketing

Video and A Love Story

Video and A Love Story

By Jeff Nolan on January 12, 2011

e have been doing a lot of work with videos for marketing purposes, which is a new area for me. Couple of things I have learned: 1) Short is better. 2) Video engagement metrics are evolving but in general web site visitors really like video content. 3) Generalize as much as possible because changing existing […]

Posted in Trends & Concepts | Tagged getsatisfaction, marketing, Marketing and Advertising, media, Video

The CRM Watchlist 2011 Part III: Representing the Pillars

The CRM Watchlist 2011 Part III: Representing the Pillars

By Paul Greenberg on January 4, 2011

Recapping the Past Week Okay, last week, I launched the CRM Watchlist for 2011. The first two posts (of six) were published. If you haven’t read them, please do. There is something of a method to the madness so it would be kind of important to read at least the first one to understand how […]

Posted in Featured Posts, Technology / Software | Tagged CRM, CRM Watchlist, Eloqua, Genesys, getsatisfaction, InfusionSoft, InsideView, JitterJam, Marketo, Moxie, Pegasystems, Sword-Ciboodle

My Obligatory post-Dreamforce post

My Obligatory post-Dreamforce post

By Chris Selland on December 14, 2010

A brief overview of my trip to Dreamforce last week.

Posted in Business | Tagged Cloud Computing, CRM, df10, Dreamforce, getsatisfaction, salesforce, salesforce.com | 1 Response

What Does Assistly Think of Social Business?

What Does Assistly Think of Social Business?

By Esteban Kolsky on November 30, 2010

Following the series of asking vendors with Social Business credentials their thoughts on Social Business.  Want to read the previous ones? Oracle, Attensity, Fuze Digital, Moxie Software, SAP, GetSatisfaction, RightNow Technologies, Lithium, bluekiwi and NetBase are already posted. 1) Where is the Social world going to be in 12 months? 24 months? Today, Facebook and Twitter are two of the most popular websites on […]

Posted in Trends & Concepts | Tagged Assistly, Attensity, Customer Experience, getsatisfaction, NetBase, social business

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