Marketing in 2014 – Part Two
In Part One of this series I listed 6 issues that are causing disruption and change in marketing. In this post let’s focus on inbound marketing and the shift to a more content marketing focus and away from outbound or broadcast marketing tactics. This fundamental shift is often the underlying issue with most of the […]
Last Look at Oracle OpenWorld 2013
The ghost of Anthony Lye presided over Oracle OpenWorld’s third-day customer experience, or CX, keynote. For CRM and related things, it was the moment I’d been waiting for. Lye is in robust health as far as I know, but he has been gone from Oracle for about a year. He was the architect of Oracle’s […]
Jive Offers Social Customer Service; Battles Lithium for Market
Earlier today Jive announced they launched a new product: Social Customer Service, extending their community platform for external communities. The offer includes an OEM integration with Bunchball, and will be available to the public at the end of March. I distributed this morning a note to my clients and certain interested parties, here is a summary of […]
As customer engagement evolves, Social CRM poised for major growth
Summary: With the Social CRM industry expected to top $1 billion in revenue in 2012, it’s growing faster that just about any other segment of social business. Yet the classic challenges of dealing with newly empowered customers but slow-evolving enterprise processes are likely to mean plenty of lost opportunity. To catch up, how can companies better […]
Monday’s Musings: A Working Vendor Landscape For Social Business
Confusion Persists In The Social Business Market As with any new disruptive technology, the social business solution landscape faces a dynamic, confusing, and converging market. As vendors seek to grab mind share and market share, customers and prospects remain confused as to what are the right business problems to address with social business. However, rampant […]
Towards Effective Corporate Communications: Let Your Engineers do the Talking
One of the common urban myths about software developers and engineers is that they are poor communicators. While there are of course Aspergers types in tech, and some developers that just like to keep their heads down, just as there are in the broader population… spend ten minutes on the web and you can see […]
Video and A Love Story
e have been doing a lot of work with videos for marketing purposes, which is a new area for me. Couple of things I have learned: 1) Short is better. 2) Video engagement metrics are evolving but in general web site visitors really like video content. 3) Generalize as much as possible because changing existing […]
The CRM Watchlist 2011 Part III: Representing the Pillars
Recapping the Past Week Okay, last week, I launched the CRM Watchlist for 2011. The first two posts (of six) were published. If you haven’t read them, please do. There is something of a method to the madness so it would be kind of important to read at least the first one to understand how […]
What Does Assistly Think of Social Business?
Following the series of asking vendors with Social Business credentials their thoughts on Social Business. Want to read the previous ones? Oracle, Attensity, Fuze Digital, Moxie Software, SAP, GetSatisfaction, RightNow Technologies, Lithium, bluekiwi and NetBase are already posted. 1) Where is the Social world going to be in 12 months? 24 months? Today, Facebook and Twitter are two of the most popular websites on […]
