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Don’t Be a Metrics Slave

Don’t Be a Metrics Slave

By Dave Kellogg on November 11, 2014

I love metrics.  I live for metrics.  Every week and every quarter I drown my team in metrics reviews.  Why?  Because metrics are the instrumentation — the flight panel — of our business.   Good metrics provide clear insights.  They cut through politics, spin, and haze.  They spark amazing debates.   They help you understand your business […]

Posted in Business, Featured Posts | Tagged analytics, Cloud, Google Analytics, Management, Metrics, SaaS, sales | 1 Response

Jump Starting a Small Business With Cloud Services

Jump Starting a Small Business With Cloud Services

By Bob Warfield on November 18, 2013

So you want to start a small business, perhaps a bootstrapped tech company?  Good for you, I enjoy mine immensely.  Let me suggest you adopt a rule that I’ve used for a long time: If it’s available in the Cloud, use the Cloud Service.  Don’t roll your own or manage your own server, even if […]

Posted in Featured Posts, Technology / Software | Tagged bootstrapping, Cloud, Cloud Computing, Google Analytics, jumpstart, Qualaroo, startups, SurveyMonkey, wordpress | 5 Responses

The Very First Thing a Founding Team Needs to Do:  Achieve Content-Audience Fit

The Very First Thing a Founding Team Needs to Do: Achieve Content-Audience Fit

By Bob Warfield on December 10, 2012

A lot of entrepreneurs,  when faced with the question, “What’s the most important thing to do first?”, would answer, “Build a product.” Big mistake. The most important thing to do first is to find an audience.  It may be that building a product is an integral part of growing your audience, but you’re not ready to […]

Posted in Business, Featured Posts | Tagged bootstrapping, Google Analytics, marketing, Product marketing, startups, strategy, Tribe, venture

Gaining the Wisdom of Crowds in a Bootstrapped SaaS Company

Gaining the Wisdom of Crowds in a Bootstrapped SaaS Company

By Bob Warfield on November 19, 2012

When you’re bootstrapping a small company, sometimes it’s hard to do the things larger organizations take for granted, like making sure you’re listening well enough to your customers.  On the other hand, you can take advantage of your nimble nature and the availability of some great technology to do some things that even a lot […]

Posted in Business, Featured Posts | Tagged bootstrapping, customer service, Google Analytics, SaaS, software as a service, Software development, strategy, user interface, wordpress | 2 Responses

Big Data Predictions for 2012

Big Data Predictions for 2012

By Dion Hinchcliffe on January 24, 2012

Over the last several years, the desire to understand the surging rivers of digital data forming all around us has led inexorably towards something more meaningful than simple analysis. The rise of consumer analytics, and by that I mean analytics tools that literally anybody could and would use, could be arguably said to have begun

Posted in Featured Posts, Technology / Software | Tagged Big Data, BigData, Blog Post, business intelligence, Data Warehousing, Google Analytics, Social Media | 2 Responses

2012 Is Shaping Up As the Year of Open APIs

2012 Is Shaping Up As the Year of Open APIs

By Dion Hinchcliffe on December 18, 2011

It was just over a decade ago that businesses were still wondering why it was necessary to have a Web site. Now it’s a foregone conclusion that they are one of the most important touchpoints for any organization to possess….

Posted in Featured Posts, Technology / Software | Tagged Application programming interface, Cloud Computing, CxO Issues, Enterprise architecture, Enterprise Computing, google, Google Analytics, Open APIs, Open Business Models, open supply chains, REST, SOA, Web-Oriented Architecture (WOA) | 1 Response

Webtrends Engage 2011, Making Web Analytics Sexy

Webtrends Engage 2011, Making Web Analytics Sexy

By Michael Fauscette on March 5, 2011

I spent a few days this week catching up with Webtrends during its annual user event, Engage, in San Francisco. Web analytics is covered in my IDC group under CRM analytics but as most of you know this isn’t something…

Posted in Featured Posts, Technology / Software | Tagged analytics, analytics 10, Engage, Google Analytics, socialytics, ui, user interface, ux, Web analytics, webtrends | 2 Responses

RedMonk’s First Product: Developer Intelligence

RedMonk’s First Product: Developer Intelligence

By James Governor on October 26, 2010

“The future belongs to the companies and people that turn data into products.” – Mike Loukides, O’Reilly Radar Since I launched RedMonk with Stephen in 2002 a constant refrain has been “we don’t do numbers”. We have always been mighty skeptical about hockey stick projections and questionable survey data. But over time we both came […]

Posted in Business | Tagged crowdfavorite, developerintelligence, Google Analytics, Industry Analysts, redmonk

Bootstrappin’ the Buzz

Bootstrappin’ the Buzz

By Bob Warfield on August 17, 2010

How do Bootstrappers get the word out to customers that they have a better mousetrap? They have little money to spend and little time to invest.  Yet there are ways.  Consider my humble experiments to see what one man can do as a bootstrapper during my current jaunt between day jobs. Let me summarize the […]

Posted in Business, Featured Posts | Tagged bootstrapping, Entrepreneurship, google, Google Analytics, marketing, startups, strategy, venture

Optimizing the Wrong Metric may be the root of All Evil in Marketing

Optimizing the Wrong Metric may be the root of All Evil in Marketing

By Bob Warfield on July 29, 2010

Bootstrappers have to figure out how to market via the web.  It’s the lowest cost, lowest friction, highest leverage medium available to get the word out.   And, it is the easiest place to collect metrics so your decision making can be informed rather than just seat of the pants.   But there are many dangers with […]

Posted in Business, Featured Posts | Tagged AdWords, bootstrappa, bootstrapping, closed loop marketing, Facebook, google, Google Analytics, marketing, StumbleUpon, Twitter

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