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How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions
By Louis Columbus on January 2, 2013
Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionizing this aspect of the retail shopping experience. Context-aware advertising platforms and strategies can […]
Posted in Business, Featured Posts | Tagged analytics, byline=Louis Columbus, Cloud Computing, coupons, CRM, customer relationship management, gartner, google, Google Android, Google App Engine, Greystripe, Louis Columbus' blog, Millennial Media, mobile, offers, promotions, Radio Frequency Identification, Retail, Retailing, RFID, software as a service, Strategies & Solutions, Tech | 1 Response