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Equinix rolls out 1MW fuel cell for Silicon Valley data center

Equinix rolls out 1MW fuel cell for Silicon Valley data center

By Tom Raftery on May 22, 2015

Equinix is powering one of its Silicon Valley data centers with a 1MW Bloom Energy fuel cell

Posted in Featured Posts, Technology / Software | Tagged Apple Inc., Cloud, Cloud Computing, data center, equinix, Facebook, google, greenpeace, Renewable energy

FaceBook open sources building an energy efficient data center

FaceBook open sources building an energy efficient data center

By Tom Raftery on April 7, 2011

Back in 2006 I was the co-founder of a Data Centre in Cork called Cork Internet eXchange. We decided, when building it out, that we would design and build it as a hyper energy-efficient data centre. At the time, I was also heavily involved in social media, so I had the crazy idea, well, […]

Posted in Featured Posts, Technology / Software | Tagged data center, data centre, datacenter, datacentre, energy efficiency, Facebook, greenpeace, Open source, Pacific Power, prineville, renewables, unfriend coal

Thinking it Through Some More: More on What Else? Social CRM

Thinking it Through Some More: More on What Else? Social CRM

By Paul Greenberg on March 30, 2010

Bob Thompson raised a very important question in Jeremiah Owyang’s Social CRM Pioneer group (public), which I suggest anyone who reads this post, should join. “Can You ‘Do’ Social CRM without Social Media/Networks?” It is a serious addition to the continued discussion that is going on enmasse throughout the social sphere about what Social CRM […]

Posted in Featured Posts, Trends & Concepts | Tagged Altimeter Group, Business Models, Business practices, CRM, Customer Experience, Facebook, greenpeace, Social CRM, Social Media, social networks

Can corporate social responsibility affect your company’s bottom line?

Can corporate social responsibility affect your company’s bottom line?

By Tom Raftery on March 19, 2010

Your company’s share price can be negatively affected if you fail to behave responsibly in your business practices. I have written here a couple of times about environmental risks companies could potentially face. This first time I wrote about this it was in reference to FaceBook’s decision to source the power for their new data […]

Posted in Featured Posts, Trends & Concepts | Tagged deforestation, Facebook, greenpeace, indonesia, kitkat, nestlé, orang-utan, palm oil, rainforest, Risk, sinar mas, supply chain, Sustainability, YouTube

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