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GTM Strategy

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

By Steve Mann on April 30, 2010

Folks here’s an excerpt from Chapter 2. Enjoy. Comments as always are welcome. Arts and Crafts Time Is Over Well that’s what you’re CMO should be saying. Look, time and time again, marketing has been relegated to the tail end…

Posted in Business | Tagged Choice Modeling, GTM Strategy, marketing, Marketing and Advertising, usability, Voice of the Customer

Storming the Castle: Chapter 1

Storming the Castle: Chapter 1

By Steve Mann on April 29, 2010

Folks… here’s an excerpt of Chapter 1 of my eBook, Storming the Castle: Developing a  Go-to-Market Strategy That Enthralls, Intoxicates and Drives Growth. Many organizations think of markets as castles — surrounded by difficult to cross moats, filled with hostiles, their customers and prospects and all resulting in a lot of casualties when these organizations […]

Posted in Business | Tagged GTM Strategy, marketing, marketing science

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