Salesforce Now Has Over 19% Of The CRM Market
Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share. Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018. 72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected […]
10 Ways Machine Learning Is Revolutionizing Sales
Sales teams adopting AI are seeing an increase in leads and appointments of more than 50%, cost reductions of 40%–60%, and call time reductions of 60%–70% according to the Harvard Business Review article Why Salespeople Need to Develop Machine Intelligence. 62% of highest performing salespeople predict guided selling adoption will accelerate based on its ability rank potential opportunities […]
All These Enterprise IPOs: Why It’s Just Getting Good. Why These are The Best of Times for SaaS.
Reading the tech press you might get the sense that The Enterprise is something they are sort of forced to write about because it’s having a good run. We had a great Consumer run, a nice set of Multi-Billion Dollar deals around Social Networking, a WhatsApp/Snapchat fad around mobile messaging, an Alibaba, Instacart, Fab-ulous e-commerce […]
Why You’ll Need Just about $3,000,000 to Build Your First Real Sales & Marketing Team
Every week, I meet with several entrepreneurs, often bootstrapped or close to it, who fit the following sort of model: Gotten to Initial Traction (~$1.5m ARR), or getting close to it, or a bit beyond; and With nice growth (>=100% YoY); and Company isn’t really burning much cash because The CEO basically is the VP […]
HubSpot IPO’s, Culture Code Gets a Bigger Audience
Kudos to all HubSpotters for their IPO. If there was ever a company to root for this is it, not because they’re from Boston and their IPO shows a certain resilience in the place where the tech sector got started and not because I’m a hometown boy or because I have an investment. Buy high, sell […]
Platforms: What FinancialForce, Xactly, and Hubspot Understand
Platforms – can’t live with them… pass the potatoes. I know, we all hate platforms. The crux of the problem is explaining what a platform is and how it works, I can write for ages about the details and go into nitpicking details – and never publish. The closest I got to it was the […]
CRM Watchlist 2014 Winners: Going Marketing
The reviews never stop do they? This week we take a look at the CRM Watchlist 2014 Marketing companies. Again, they are not “category winners” and they are in alphabetical order. Check out Hubspot, Marketo, and Teradata Applications. Your thoughts?
The Year Ahead
I’d like to say it’s going to be a good year in CRM and I firmly believe it, though I can’t offer a single all encompassing reason for my optimism though there are plenty of small things that begin to add up. In an earlier time the metaphor might have been “straws in the wind.” […]
Marketing: ‘Context will eat the software industry’
For years, marketers have used the phrase “content is king” to signify the importance of substance and depth in selling to both enterprise and consumer buyers. Meaningful content is a foundation of marketing strategies, influencer programs, and other efforts to attract eyeballs in the digital world. Of course, content as a driver of engagement and […]
TAM is Great. But What Really Matters is That You Believe You Can Hit $100m ARR in 7 Years.
I have a strong, semi-proven thesis that in SaaS, market size doesn’t matter that much … at least in the traditional tops-down sense. If you can get to $2m in ARR in 2 years, you can get to $4m the next. From there, it’s on to $10m in ARR. And if you can get to […]
