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HubSpot

Marketing’s Renaissance

Marketing’s Renaissance

By Denis Pombriant on April 3, 2013

Marketing is taking CRM by storm; while we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company put a lot of emphasis on marketing.  […]

Posted in Featured Posts, Technology / Software | Tagged CRM, Eloqua, HubSpot, Marketo, Paul Krugman, salesforce.com | 1 Response

Personas Are The Future of Enterprise Apps: Lessons Learned From Scribe Software

Personas Are The Future of Enterprise Apps: Lessons Learned From Scribe Software

By Louis Columbus on April 3, 2013

In any technology-centric company, product managers, engineers and developers who have their finger on the pulse of customers have the highest credibility and respect.  Over time they also have the most success in their careers. This happens because their innate understanding of the customer is the most valuable currency there is to a development team.  […]

Posted in Featured Posts, Technology / Software | Tagged Cloud Computing, CRM, customer relationship management, Data Driven, enterprise software, HubSpot, ibm, Innovation & Science, Intelligent Tech, Louis Columbus' blog, Marketing Sherpa, MarketingProfs, microsoft, personas, Pragmatic Marketing, SaaS, Scribe Software, Tech

Social business needs more sophistication

Social business needs more sophistication

By Phil Wainewright on November 16, 2012

I was delighted earlier this week to discover Facebook is starting to charge brands to send messages to their followers. Perhaps this will spell an end to all those ridiculous competitions that encourage you to ‘like’ a product’s Face…

Posted in Featured Posts, Technology / Software | Tagged Bitly, DataSift, Facebook, HubSpot, Social Media, Twitter

Cloudforce New York

Cloudforce New York

By Denis Pombriant on October 12, 2012

So, just about a month after Dreamforce, Salesforce.com is coming to New York for one of its regional Cloudforce conferences.  The event will be at the Javitz Center in Manhattan on October 19.  Salesforce is expecting six thousand attendees. The focus of the event is supposed to be on the newly re-announced Marketing Cloud — […]

Posted in Business | Tagged awareness marketing, Blue Ocean, cloudforce, CRM, CRM Idol, Eloqua, HubSpot, Marketing Automation, Marketo, social marketing, Social Media

The Social Stack

The Social Stack

By Denis Pombriant on August 27, 2012

Is it time to start talking about a social stack?  If so, let me be among the first.  This week in Boston HubSpot, a social marketing company, is holding a user meeting called “Inbound,” which I will attend, and this has prompted me to write out some ideas that I’ve been stewing on for a […]

Posted in Featured Posts, Trends & Concepts | Tagged awareness, CRM, Facebook, HubSpot, LAMP, linkedin, nearstream, Social Media, social stack, Twitter

Trends: The Battle For CMO Mind Share

Trends: The Battle For CMO Mind Share

By R "Ray" Wang on August 2, 2012

Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015.   While IT budgets continue to stay flat, marketing budgets are up.  Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012.  Consequently, the heat […]

Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy

Small Businesses Need a Minimum Viable Marketing Strategy

Small Businesses Need a Minimum Viable Marketing Strategy

By Bob Warfield on May 18, 2011

I’ve taken to thinking that marketers should view marketing on the web as a product.  As I said in my post on the Pitfalls of Free Content and Inbound Marketing: Marketing is a Product that has a UX and Competes Like Any Other Product It’s easy to forget because we don’t charge for it that […]

Posted in Business, Featured Posts | Tagged HubSpot, Inbound marketing, linkedin, marketing, minimum viable product, mvp, small business, smb, Social Media, strategy | 3 Responses

Pitfalls of Free Content and Inbound Marketing

Pitfalls of Free Content and Inbound Marketing

By Bob Warfield on May 16, 2011

Let me start this article by saying it’s not intended to be a negative article against free content or inbound marketing.  Rather, I want to talk about some of the strategic considerations when you use these tactics.   I believe wholeheartedly that, properly employed, there are no better tactics for building your customer base and […]

Posted in Business, Featured Posts | Tagged bootstrapping, freemium, HubSpot, Inbound marketing, marketing, strategy | 2 Responses

Does the Internet Mean There Can Only Be One?

Does the Internet Mean There Can Only Be One?

By Bob Warfield on March 8, 2011

I read with interest today Hubspot’s coverage of their new monster VC round.  They’ve raised a $32M Series D monster round from Sequoia, Google, and Salesforce–certainly an all-start cast. There’s a lot of interesting data in these announcements, such as Hubspot’s view of what market shares look like for the Marketing Automation category: If true, […]

Posted in Business, Featured Posts | Tagged Cloud, google, Google Ventures, HubSpot, marketing, Sequoia Capital, strategy, venture | 1 Response

Wednesday’s Whispers: People Whispers – April 2010

Wednesday’s Whispers: People Whispers – April 2010

By R "Ray" Wang on April 28, 2010

PEOPLE WHISPERS: MOVES, PROMOTIONS, AND MILESTONES* A very slow moving April as many change and moves were made in Q1.  So far the job prospects in tech remain excellent. As always, thanks for your emails and alerts. If you’ve got a change or know of a promotion, keep dropping me a line! If you need […]

Posted in Business | Tagged 3rd party maintenance, Andrew Cotton, AT&T Capital Corporation, BP British Petroleum, Bryan Vanderkruk, CentrePath, COLLABORATE, Forrester Research, Frank Auger, hcl, HubSpot, IXIS Asset Management, JF Davidson, John Refford, Justin Floyd, Marc Conway, Marnie Breton, Metallect, milestones, moves, New South Wales, People Whispers, promotions, Thomson Financial, University of Sydney, Wednesday's Whispers, Westfield Group, Yankee Group

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