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Humor

If they sold enterprise software on television …

If they sold enterprise software on television …

By Brian Sommer on January 6, 2020

It was either the late night spicy burrito or falling asleep while the television was still on but I could have sworn I saw an infomercial pitching enterprise software. Worse, I could have sworn it was colleague Jon Reed and I selling that stuff! Here’s my recollection of what that interminable, obnoxious ad contained: Brian: […]

Posted in Trends & Concepts | Tagged Humor, satire | 1 Response

Talk like a modern technology marketer (humor)

Talk like a modern technology marketer (humor)

By Brian Sommer on October 21, 2014

Made-up words were in abundance during this fall’s software conference season. Your dauntless reporter traveled the world to bring back the latest in tech marketing speak. If you want to sound like you’re current with today’s dubious jargon, here’s a quick primer to get you all caught up.

Posted in Featured Posts, Trends & Concepts | Tagged Humor

(Satire) Not just for Rock Stars - Now Analysts/Influencers have contract riders!

(Satire) Not just for Rock Stars – Now Analysts/Influencers have contract riders!

By Brian Sommer on September 21, 2014

Contract riders are those special line items people slip into contracts. Some have a valid business purpose (like NO brown M&M’s) and others are a tribute to the requester’s vanity/ego. Do IT analysts/influencers have these? Your ace investigative reporter teamed with the always inscrutable and snarky Frank Scavo  to get to the bottom of this. […]

Posted in Trends & Concepts | Tagged analyst relations, analysts, AR, enterprise software, Humor, influencers, parody

HfS and Blue Prism partner to develop automated analyst solutions

HfS and Blue Prism partner to develop automated analyst solutions

By Phil Fersht on April 1, 2014

Meet Clive: Robo-Analyst Prototype Industry analyst authority HfS Research has today announced a strategic partnership with leading Robotic Automation software company, Blue Prism to develop the first automated analyst prototype. HfS has been conducting some major research studies into the emerging trend of Robotic Process Automation (RPA), which is threatening to revolutionize the IT and business process outsourcing world by […]

Posted in Featured Posts, Technology / Software | Tagged April Fools, Blueprism, Humor, Robo-Analyst, Robo-Quadrant

Innovation Through Logo Design

Innovation Through Logo Design

By Zoli Erdos on September 8, 2013

OK, I stole that title from Krish.  It’s a telling title, almost as good as this one from Shakespeare: Much Ado about Nothing. Oh, and I really don’t want to write about a logo.  Especially about a fugly one.  One that the entire world hates.  But what can I do, the world is abuzz with […]

Posted in Trends & Concepts | Tagged google, Humor, Just for fun, Logo, Yahoo

SVP and Research Fellow, Customer Satisfaction

So if the rockstars have gone, what’s left in the analyst industry?

By Phil Fersht on April 29, 2013

As we revealed last week, most of the big analyst personalities have seemingly fled the analyst industry…  many for the riches on offer from their vendor clients, clearly seeing more ROI from employing them, as opposed to purchasing their firm’s services. However, this hasn’t prevented the remaining legacy purveyors of analyst services from making a living. So […]

Posted in Featured Posts, Trends & Concepts | Tagged analysts, Humor, Marketing and Advertising, rockstar, Spin (public relations)

How to write great/awful tech press releases: Satire

How to write great/awful tech press releases: Satire

By Brian Sommer on April 19, 2013

If you’re running a startup and wondering how those PR people do their magic, read on. (If you work for these firms, click away now.) I checked in with my colleagues over at Blithering Media (my sub rosa PR firm). They shared their best/worst practices with me. Here goes: So, suppose you’ve got a new […]

Posted in Featured Posts, Trends & Concepts | Tagged Humor, Press Release, Public relations, Silicon Valley

Blueprint to Re-Cycle the much Hyped MagiK Kvadrant

Blueprint to Re-Cycle the much Hyped MagiK Kvadrant

By Zoli Erdos on March 25, 2013

Fellow Enterprise Irregular and HfS Research Founder Phil Fersht introduced their new Blueprint with an appropriate title: Step aside Magic Quadrant, hello Blueprint. I think such a milestone warrants a historical overview of Gartner’s Magic Quadrant, Hype Cycle, Magic Cycle, Magic Hype, Hyped Magik… or any other variation you prefer.  And since it’s just a few […]

Posted in Trends & Concepts | Tagged Blueprint, gartner, Gartner MQ, HfS Research, Horses For Sources, Humor, Hype Cycle, Just for fun, Magic Quadrant, research

Why HfS cancelled its 2013 predictions

Why HfS cancelled its 2013 predictions

By Phil Fersht on December 26, 2012

For all of you waiting on tenterhooks for our 2013 predictions, I am afraid we have some bad news: today, we took the unprecedented step of canceling them. But why?

Posted in Featured Posts, Trends & Concepts | Tagged Absolutely Meaningless Comedy, Business Process Outsourcing (BPO), Enterprise Irregulars, Humor, Innovation in Outsourcing, IT Outsourcing / IT Services, prediction, The Future of Outsourcing

Benioff’s 2013 (NOT 2012) DreamForce Day 1 & 2 Keynote

Benioff’s 2013 (NOT 2012) DreamForce Day 1 & 2 Keynote

By Brian Sommer on October 1, 2012

Marc Benioff is a great showman, salesman and speaker. His annual show, Salesforce.com’s DreamForce, has become the show to attend for application software buyers globally. Last week’s event was a high-energy affair chock full of product announcements, glowing customer testimonials and more. Marc’s keynote often sets the standard for what other vendors’ user conferences should aspire […]

Posted in Featured Posts, Trends & Concepts | Tagged Cloud Computing, df12, df13, Dreamforce, Dreamforce 2012, Humor, Marc Benioff, salesforce.com, Social Enterprise

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