IBM Global Business Services

News Analysis: Going Deeper Into The Apple And IBM New Business Model Alliance

By R "Ray" Wang on July 23, 2014

Global Partnership Signals Expansive View Of Digital Business Disruption On July 15th, 2014 IBM’s Ginni Rometty and Apple’s Tim Cook announced in Cupertino, CA a strategic partnership to transform enterprise mobility (see Figure 1). IBM has committed up to 100,000 employees to the initiative. Apple has not disclosed its investment effort. The announcement, made at […]

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