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Inbound marketing

HubSpot founders Dharmesh Shah and Brian Halligan

HubSpot IPO’s, Culture Code Gets a Bigger Audience

By Denis Pombriant on October 9, 2014

Kudos to all HubSpotters for their IPO. If there was ever a company to root for this is it, not because they’re from Boston and their IPO shows a certain resilience in the place where the tech sector got started and not because I’m a hometown boy or because I have an investment. Buy high, sell […]

Posted in Business, Featured Posts | Tagged $HUBS, HubSpot, inbound, Inbound marketing, IPO

Retooling Marketing in a B2B Company

Retooling Marketing in a B2B Company

By Jeff Nolan on April 23, 2014

Ping Identity has gone through a top to bottom transformation in marketing over the last year. A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. My interest for the last decade has […]

Posted in Business, Featured Posts | Tagged B2B, Inbound marketing, marketing, Ping Identity

Why Pay for Mediocre Marketing Advice When Good Advice is Free?

Why Pay for Mediocre Marketing Advice When Good Advice is Free?

By Bob Warfield on November 25, 2013

Okay, it’s time for somebody to call BS on a practice I’ve seen for a long time.  This will probably get me some negative press, but it needs doing.  The practice I’m tired of goes something like this: –  Entrepreneur starts up a bootstrapped business.  Enjoys modest success and quits Day Job. –  Suddenly, they […]

Posted in Business, Featured Posts | Tagged bootstrapping, content marketing, Inbound marketing, snake oil, strategy

Is Social Marketing Replacing Content Marketing - or Enhancing It?

Is Social Marketing Replacing Content Marketing – or Enhancing It?

By Chris Selland on January 30, 2012

Interesting post by David Strom on ReadWriteWeb this past weekend – Blogging Declines Across the Inc. 500. As stated in the UMass Dartmouth study behind the headline: Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of […]

Posted in Trends & Concepts | Tagged blogging, content marketing, Facebook, Inbound marketing, linkedin, social marketing, Twitter | 2 Responses

Small Businesses Need a Minimum Viable Marketing Strategy

Small Businesses Need a Minimum Viable Marketing Strategy

By Bob Warfield on May 18, 2011

I’ve taken to thinking that marketers should view marketing on the web as a product.  As I said in my post on the Pitfalls of Free Content and Inbound Marketing: Marketing is a Product that has a UX and Competes Like Any Other Product It’s easy to forget because we don’t charge for it that […]

Posted in Business, Featured Posts | Tagged HubSpot, Inbound marketing, linkedin, marketing, minimum viable product, mvp, small business, smb, Social Media, strategy | 3 Responses

Pitfalls of Free Content and Inbound Marketing

Pitfalls of Free Content and Inbound Marketing

By Bob Warfield on May 16, 2011

Let me start this article by saying it’s not intended to be a negative article against free content or inbound marketing.  Rather, I want to talk about some of the strategic considerations when you use these tactics.   I believe wholeheartedly that, properly employed, there are no better tactics for building your customer base and […]

Posted in Business, Featured Posts | Tagged bootstrapping, freemium, HubSpot, Inbound marketing, marketing, strategy | 2 Responses

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