HubSpot IPO’s, Culture Code Gets a Bigger Audience
Kudos to all HubSpotters for their IPO. If there was ever a company to root for this is it, not because they’re from Boston and their IPO shows a certain resilience in the place where the tech sector got started and not because I’m a hometown boy or because I have an investment. Buy high, sell […]
Retooling Marketing in a B2B Company
Ping Identity has gone through a top to bottom transformation in marketing over the last year. A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. My interest for the last decade has […]
Why Pay for Mediocre Marketing Advice When Good Advice is Free?
Okay, it’s time for somebody to call BS on a practice I’ve seen for a long time. This will probably get me some negative press, but it needs doing. The practice I’m tired of goes something like this: – Entrepreneur starts up a bootstrapped business. Enjoys modest success and quits Day Job. – Suddenly, they […]
Is Social Marketing Replacing Content Marketing – or Enhancing It?
Interesting post by David Strom on ReadWriteWeb this past weekend – Blogging Declines Across the Inc. 500. As stated in the UMass Dartmouth study behind the headline: Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of […]
Small Businesses Need a Minimum Viable Marketing Strategy
I’ve taken to thinking that marketers should view marketing on the web as a product. As I said in my post on the Pitfalls of Free Content and Inbound Marketing: Marketing is a Product that has a UX and Competes Like Any Other Product It’s easy to forget because we don’t charge for it that […]
Pitfalls of Free Content and Inbound Marketing
Let me start this article by saying it’s not intended to be a negative article against free content or inbound marketing. Rather, I want to talk about some of the strategic considerations when you use these tactics. I believe wholeheartedly that, properly employed, there are no better tactics for building your customer base and […]
