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influence

What color is your influence?

What color is your influence?

By Vinnie Mirchandani on February 10, 2014

I read this week Klout “is evolving from a service that told you how much influence you had in terms of a numerical value, to a service that now tells you why you’re influential and how you can improve on that”. And my reaction was did the Klout score ever accurately quantify “influence”? 5 items […]

Posted in Trends & Concepts | Tagged gartner, influence, Klout, Twitter

Social Marketing — Right Idea for the Times

Social Marketing — Right Idea for the Times

By Denis Pombriant on October 24, 2012

You might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry (and pundits like me!) to generate more business.  Well, you’d be right about some of that but I’d like to argue that the idea is more than hype and is, in fact, […]

Posted in Featured Posts, Trends & Concepts | Tagged affinity, CRM, emotion analysis, influence, marketing cloud, Natural language processing, NLP, predictive analytics, salesforce, segmentation, social marketing, Social Media, trending analytics

The Science of Influence

The Science of Influence

By Chris Selland on January 10, 2012

All customers are not created equal. Nor are visitors to your website, followers of your Twitter feed, or ‘Like’rs of your Facebook page. While companies often give lip service to providing all customers and prospects equal allocations of resources and attention, the truth is that resources are limited – people, money, time. These limitations force […]

Posted in Business, Technology / Software, Trends & Concepts | Tagged influence, Influence Scoring, Influencer Marketing, Klout, SCRM, Social CRM, Terametric | 1 Response

Influence and Business

Influence and Business

By Michael Fauscette on November 15, 2011

Last week I was on a vendor briefing call (social media monitoring and response) and the subject of influence and it’s use by business came up in the discussion. It started me thinking again about influence and how (or if)…

Posted in Featured Posts, Trends & Concepts | Tagged data, influence, Klout, measurement, smm, Social, socialytics | 1 Response

Video: Influencers to Brand Advocates

Video: Influencers to Brand Advocates

By Michael Fauscette on March 20, 2011

This week I was invited to participate in a panel hosted as a live event by BrightTalk and sponsored by Think Influence to discuss influence. I was joined on the panel by Don Bulmer, VP of Global Communications at SAP…

Posted in Trends & Concepts | Tagged advocates, best practices, brand, BrightTalk, influence, social business, social marketing, Social Media

What’s Your Customer Score?

What’s Your Customer Score?

By Chris Selland on February 24, 2011

I’ve been writing about Klout and the broader topic of social scoring for a while now, but after last week’s piece in the Boston Globe, the level of consumer awareness of the site has stepped up dramatically. What is Klout? In short, it’s an algorithm that assigns anyone (or anything) owning a Twitter handle with […]

Posted in Featured Posts, Trends & Concepts | Tagged Contact Center, CRM, influence, influencers, Klout, marketing, PeerIndex, RightNow Technologies, salesforce.com, SCRM, Social influence, Twitter

Targeting Consumers with Klout

Targeting Consumers with Klout

By Chris Selland on February 3, 2011

Interesting post from David Armano today – a demonstration of how marketers are beginning to use Klout and other scoring engines such as PeerIndex to target ‘influential’ consumers. We’re still quite far from marketing nirvana. For instance: * His name is ‘David’ not ‘armano’ * He professes to have little to no interest in basketball […]

Posted in Business | Tagged influence, influencers, influentials, Klout, marketing, PeerIndex, targeted, targeting, targeting influence | 1 Response

Promoted Tweets and the Next Ad Recovery

Promoted Tweets and the Next Ad Recovery

By Ross Mayfield on April 13, 2010

A lifetime ago I worked on an Eastern European telecom group’s IPO and one of my favorite slides in my deck was borrowed from Goldman Sachs to paint the picture of a Multimedia Cycle. Yes, I said multimedia, but right…

Posted in Featured Posts, Trends & Concepts | Tagged advertising, Business Model, Facebook, google, influence, marketing, media, slideshare, Social network, Twitter

Social networking: Influence, followers, and 'nexus leaders'

Social networking: Influence, followers, and ‘nexus leaders’

By Michael Krigsman on February 22, 2010

Many social networking services use follower counts to motivate higher usage among participants. Enterprises must develop a deeper understanding of influence.

Posted in Featured Posts, Trends & Concepts | Tagged CIO issues, CRM, Enterprise 2.0, Facebook, influence, linkedin, Online Communities, Social Media, Social network, tweetlevel, Twitter

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