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Influencer Marketing

Marketing 2013: Reach the right influencers, avoid the echo chamber

Marketing 2013: Reach the right influencers, avoid the echo chamber

By Michael Krigsman on July 24, 2013

During a candid conversation with SAP’s Chief Marketing Officer, Jonathan Becher, we discussed the growing importance of digital influence as a significant mechanism to identify and engage potential customers. Here is a segment from our longer conversation: In the past, marketers generally maintained a clear distinction between approaches used when selling business-to-business (B2B) versus business-to-consumer […]

Posted in Featured Posts, Trends & Concepts | Tagged #cxotalk, Influencer Marketing, marketing, sap, Social Media

The Science of Influence

The Science of Influence

By Chris Selland on January 10, 2012

All customers are not created equal. Nor are visitors to your website, followers of your Twitter feed, or ‘Like’rs of your Facebook page. While companies often give lip service to providing all customers and prospects equal allocations of resources and attention, the truth is that resources are limited – people, money, time. These limitations force […]

Posted in Business, Technology / Software, Trends & Concepts | Tagged influence, Influence Scoring, Influencer Marketing, Klout, SCRM, Social CRM, Terametric | 1 Response

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