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influencer

Infor: We didnt start the fire

Infor: We didnt start the fire

By Vinnie Mirchandani on December 23, 2010

This offer from Infor to earn referral fees for anonymously introducing them to potential customers has many industry analysts and influencers agape. It offends their sense of independence and the “anonymous” part goes against their desire for more transparency in technology markets. In some ways, it is an astute move by Infor. The reality is […]

Posted in Business, Featured Posts | Tagged Billy Joel, influencer, Infor, oracle, sap

It’s That Time of the Year: Top Lists. (No, Not Zuckerberg)

It’s That Time of the Year: Top Lists. (No, Not Zuckerberg)

By Zoli Erdos on December 16, 2010

Ok, so The Zuck is Man of the Year, and Julian Assange, while snubbed by Time Magazine, takes refuge in a mansion surrounded by a 600-acre park.  But Time is not the only one going through lists… it’s That Time of the Year, and professional organizations vote on their Top Lists.  I’m really proud to […]

Posted in Trends & Concepts | Tagged analyst, award, influencer, top list

Buying Influence

Buying Influence

By Jeff Nolan on October 7, 2010

Read this and found it really provocative. Despite this data, many marketers are on a seemingly relentless quest to beef up their own social network profiles and reach users with lots of friends and followers. In the Vocus-Solis study, 57% of respondents said they’d be willing to pay for an influencer to help them “drive […]

Posted in Trends & Concepts | Tagged brand, influencer, Internet marketing, marketing, Social Media, Social network, Thought leader, Uncategorized

Image credit: Brian Solis

Oracle’s Influencer Relations: Mom Are We There Yet?

By Steve Mann on September 21, 2010

A fellow Enterprise Irregular posed this question to the EI’s relative to the maturity of the industry and the acceptance of bloggers @ Oracle Open World:Especially after the Workday session where 20 of us from small and large firms all…

Posted in Trends & Concepts | Tagged analyst, blogger, communication, corporate culture, Enterprise Irregulars, influencer, OOW, oow10, OOW2010, oracle, Oracle Open World, sap, workdaytech

Two steps forward, one step backward for enterprise bloggers?

Two steps forward, one step backward for enterprise bloggers?

By Vinnie Mirchandani on September 21, 2010

This is an awkward post to write. I am at Oracle Open World as a guest of the some very hospitable individuals at the vendor. Yet, something happened yesterday which I think is important for the social world to discuss and debate. Dennis Howlett, Frank Scavo, a couple of journalists and I were initially allowed […]

Posted in Trends & Concepts | Tagged analyst, blogger, Enterprise Irregulars, gartner, influencer, oracle, Oracle Open World, Ray Wang, salesforce.com | 2 Responses

The Cloud Adoption : Early Signs

The Cloud Adoption : Early Signs

By Sadagopan on December 11, 2009

Was in a closed door meet with some customers, influencers analyzing the state of the cloud computing market and the future directions including key players maturity, monetization and derivative impacts throughout the cloud landscape. The clear consens…

Posted in Trends & Concepts | Tagged analyst, cloud adoption, Cloud Computing, Emerging Trends, force.com, google, influencer, microsoft, salesforce.com | 1 Response

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