What Can a Poor Dumb Engineer Do That Most Marketers Can’t?
This is a tale of bootstrapping and bucking the conventional wisdom. This is a tale of applying an Engineer’s overly top down facts sifted through logic lens to what is traditionally a touchy feely shoot from the gut discipline. This is the story of how my little one man bootstrapped SaaS company competes with giants […]
Most Marketing Advice Tells Us How to Market to Marketers
Think about it–the experts out there writing marketing advice as part of their content marketing strategies are all selling something. They’re either selling software, consulting, or some other product. And the audience they’re selling to are marketers. Sure, many of them have practices or history that involved marketing to non-marketers, but right now what they’re […]
