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Innotribe

Adopting social media in 'difficult' businesses

Adopting social media in ‘difficult’ businesses

By Dion Hinchcliffe on September 22, 2011

Regulated industries often have a difficult time adopting social media beyond simple outbound marketing. Fortunately, engaging with the marketplace and getting into the more interesting and valuable scenarios, such as Social CRM, is getting easier as solutions and frameworks for dealing with the legal and compliance issues emerge. I examine the recent discussions from a major financial services conference and summarize potential solutions.

Posted in Business, Featured Posts | Tagged Cluetrain Manifesto, Innotribe, Social Media, Toronto | 2 Responses

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