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Internet marketing

Marketing Isn’t Dead – It’s Everywhere

Marketing Isn’t Dead – It’s Everywhere

By Maggie Fox on August 16, 2012

Last week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that what Lee probably should have said was that “advertising was dead”. Regardless of where you come down on this debate, it’s nice to […]

Posted in Business | Tagged Harvard Business Review, Internet marketing, marketing, Metadata, Monty Python

Social business in Australia

Social business in Australia

By Dion Hinchcliffe on May 16, 2012

This week I’m in Sydney to speak at several social business events and begin what will turn into a global book tour forSocial Business By Design, the new enterprise social media management book I recently co-authored with Peter Kim. Australia is a unique market for social business and I’ve learned a lot in preparing for […]

Posted in Business | Tagged australia, Facebook, Internet marketing, Social Media, Social network, Twitter

Buying Influence

Buying Influence

By Jeff Nolan on October 7, 2010

Read this and found it really provocative. Despite this data, many marketers are on a seemingly relentless quest to beef up their own social network profiles and reach users with lots of friends and followers. In the Vocus-Solis study, 57% of respondents said they’d be willing to pay for an influencer to help them “drive […]

Posted in Trends & Concepts | Tagged brand, influencer, Internet marketing, marketing, Social Media, Social network, Thought leader, Uncategorized

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