
Social business in Australia
This week I’m in Sydney to speak at several social business events and begin what will turn into a global book tour forSocial Business By Design, the new enterprise social media management book I recently co-authored with Peter Kim. Australia is a unique market for social business and I’ve learned a lot in preparing for […]

Buying Influence
Read this and found it really provocative. Despite this data, many marketers are on a seemingly relentless quest to beef up their own social network profiles and reach users with lots of friends and followers. In the Vocus-Solis study, 57% of respondents said they’d be willing to pay for an influencer to help them “drive […]