Products are Lines, not Dots
I see a lot of founders and startups struggling with explaining what they are trying to accomplish. Many are just focused on how they are going to do the next thing. The next release, the next pitch, the next campaign. Releasing a product is not an accomplishment in and of itself. Launching isn’t either. Getting a feedback and […]
Using Feedback Loops to Manage Subscription Business
Measure, iterate, scale Everyone in business claims to want to listen to the voice of the customer; it’s a non-controversial issue. But the approaches are all over the map. There is little consistency and, truthfully, many vendors do a poor job of it. Capturing customer feedback has always been a challenge for conventional vendors because […]
