Marketing Automation’s Missing Link: Getting Higher Conversions Using Customer Intelligence
What’s missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. With more sales forces choosing to virtually connect with prospects through the majority of a sales cycle, understanding who a prospect is beyond their title or role is crucial. Generating leads is […]
80% of Ad Clicks on Facebook Coming from Bots? Maybe it’s Cyber-Insider-Trading
Fascinating story over on Techcrunch: Startup Limited Run claims 80% of the clicks it got through Facebook advertising were due to bots. They concluded this because so many of the clicks had Javascript disabled (they say normally only 1-2% disable Javascript) and because whatever was clicking through wasn’t bothering to fetch the images on the […]
Moves: Ajaxians join walmart, HTML app stores? Canonical CTO leaves to sync Web. Centralised vs decentralised, the Great Game Goes On
Its not every day I get a post out of linkedin, but the service notified me of some really interesting career moves today – one of which could have significant implications for the entire mobile web app business. Dion Almaer just joined walmart.com as VP, Mobile Architecture. His Ajaxian partner in crime Ben Galbraith is […]
The new 2-tier client-DaaS architecture
Mobile clients could set a trend towards adoption of a new 2-tier application architecture that talks directly to a cloud-hosted database-as-a-service such as Database.com, cutting out the need for an application server in between.
RIA is Dead – Adobe MAX 2010
It seems like Adobe has finally realized the value of the web over Flash, giving them a fighting chance where once they seemed a little too “let them eat cake.”
JavaScript everywhere – make all #7
Bill Higgins and I and discuss the state of web application development, mostly JavaScript, HTML 5, and REST(ful) protocoling.
