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News Analysis: HootSuite Acquires uberVU For Analytics And Enterprise Growth

News Analysis: HootSuite Acquires uberVU For Analytics And Enterprise Growth

By R "Ray" Wang on January 23, 2014

HootSuite Prepares For Enterprise Growth On January 22nd, 2014, Hootsuite announced its acquisition of analytics provider uberVU for an undisclosed sum. The Bucharest, Romania and Cambridge, MA based software company brings 42 employees and over 200 customers to HootSuite. Key insights for customers and prospects include: uberVu provides Hootsuite with enterprise class analytics. uberVU’s technology […]

Posted in Business | Tagged acquisitions, analytics, Apps Strategy, Ariad, Business Analytics, Chief Marketing Officer, CMO, Constellation Research, CustExp, customer engagement, Customer Experience, customer service, CXP, Dassault Systems, Data to Decisions, DDB, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, fujitsu, Getty Images, Giant Eagle, hootsuite, Indiegogo, JDRF, L'Occitane, Method, NBC, News Analysis, Phillips, R "Ray" Wang;, rwang0, SC Johnson, socbiz, social analytics, social business, social customer insights, social marketing insights, Social Media, social media monitoring, social technologies, Software Insider, SoftwareInsider, uberVU, user strategy, vendor strategy, Wolverine Worldwide.

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