This Product Roadmap Kerfluffle is Getting a Bit Silly
In case you’ve missed it, there’s a big Kerfluffle on right now over whether SaaS companies should share a product roadmap with customers or not. The charge against is led by Kashflow CEPO Duane Jackson, who says sharing your roadmap is flawed because: – Reduces agility – Creates expectations that make it harder to delight […]
Sage in the Cloud, but is it too little too late?
Last week Sage, the UK’s biggest accountancy software supplier, finally released their first real online accounting solution. It looks like a proper SaaS or Cloud offering, unlike the hosted Online 50 product sold through a few resellers from 6 years ago, or their previous failed attempt of SageLive in 2009. I would argue that because […]
Software Marketing Pranks
I envy software marketing types. They get to stay kids forever: pull pranks and even get paid for it.:-) Today’s example comes courtesy of TechCrunch: PayPal competitor WePay dropped a 600lbs ice block at the entrance of the Paypal developer conference. They got chased away and Moscone security removed the ice block. My question: who […]
SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion
I don’t claim to be an expert in the area, so this is more a quick pointer then a real post. Well, too short for a post, too long for a tweet:-) Duane Jackson, CEO of SaaS accounting provider Kashflow writes up his experience of using Google Analytics and Website Optimizer to fine-tune his site […]
