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Klout

Lithium acquires Klout? Whatever for?

Lithium acquires Klout? Whatever for?

By Paul Greenberg on February 13, 2014

There is an unconfirmed story lighting things up that community platform provider Lithium is process of acquiring Klout, the so-call Influence measurement service. Why? Especially since Lithium’s view of influence via their Chief Data Scientist Michae…

Posted in Business, Featured Posts | Tagged klithium, Klout, lithium, Lithium Technologies

What color is your influence?

What color is your influence?

By Vinnie Mirchandani on February 10, 2014

I read this week Klout “is evolving from a service that told you how much influence you had in terms of a numerical value, to a service that now tells you why you’re influential and how you can improve on that”. And my reaction was did the Klout score ever accurately quantify “influence”? 5 items […]

Posted in Trends & Concepts | Tagged gartner, influence, Klout, Twitter

A Guide to Influence(rs): Chapter 2

A Guide to Influence(rs): Chapter 2

By Paul Greenberg on June 20, 2012

I’m presuming that you’ve read Chapter 1 a.k.a. the first post on this. If not, here’s the link. Go do that now. If you’re reading this in the book form, I know you’ve read it because this says Chapter 2 and who reads Chater 2 before C…

Posted in Business, Featured Posts | Tagged Enterprise Irregulars, Influencer Guide, influencer relations, influencers, Investor relations, Klout, microsoft, netsuite, oracle, PeerIndex, Public relations, sap, Social Media

Cardinal Richelieu, Influencer Extraordinaire

A Guide To Influence(rs) Chapter 1

By Paul Greenberg on May 14, 2012

What this post is not is a discussion of how to determine influence. I’m going to leave that to my dear friend and brilliant scientist, Dr. Michael Wu, the Chief Scientist at Lithium.  He, far better than Klout, PeerIndex and any of the other so-called influence indices, knows how to look at and determine the […]

Posted in Featured Posts, Trends & Concepts | Tagged Enterprise Irregulars, influencers, Klout, lithium, PeerIndex, Public relations, ZDNet | 5 Responses

Blog Carnival: The ROI of Social Media is The CRV of Revenue Impact

Blog Carnival: The ROI of Social Media is The CRV of Revenue Impact

By Paul Greenberg on January 25, 2012

  This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “Calculating the ROI of Social Media” to check out the full lists of posts from numerous well-known social media thought leaders. ROI = Social Media CRV There have been an amazing number of […]

Posted in Business, Featured Posts | Tagged Klout, marketing, measurement, ROI of Social Media, Social Media

The Science of Influence

The Science of Influence

By Chris Selland on January 10, 2012

All customers are not created equal. Nor are visitors to your website, followers of your Twitter feed, or ‘Like’rs of your Facebook page. While companies often give lip service to providing all customers and prospects equal allocations of resources and attention, the truth is that resources are limited – people, money, time. These limitations force […]

Posted in Business, Technology / Software, Trends & Concepts | Tagged influence, Influence Scoring, Influencer Marketing, Klout, SCRM, Social CRM, Terametric | 1 Response

Influence and Business

Influence and Business

By Michael Fauscette on November 15, 2011

Last week I was on a vendor briefing call (social media monitoring and response) and the subject of influence and it’s use by business came up in the discussion. It started me thinking again about influence and how (or if)…

Posted in Featured Posts, Trends & Concepts | Tagged data, influence, Klout, measurement, smm, Social, socialytics | 1 Response

Entering Marketing’s Golden Age

Entering Marketing’s Golden Age

By Denis Pombriant on March 2, 2011

There’s a great Churchill quote, which I think applies to our long sojourn in the valley of social networking: Americans can always be counted on to do the right thing… after they have exhausted all other possibilities. Social networking is important and will be a major part of our future but I can’t help but think […]

Posted in Business, Featured Posts | Tagged Ashton Kutcher, Churchill, CRM, economics, Klout, marketing, marketing's golden age, Social Media, social networking, technology, Twitter

What’s Your Customer Score?

What’s Your Customer Score?

By Chris Selland on February 24, 2011

I’ve been writing about Klout and the broader topic of social scoring for a while now, but after last week’s piece in the Boston Globe, the level of consumer awareness of the site has stepped up dramatically. What is Klout? In short, it’s an algorithm that assigns anyone (or anything) owning a Twitter handle with […]

Posted in Featured Posts, Trends & Concepts | Tagged Contact Center, CRM, influence, influencers, Klout, marketing, PeerIndex, RightNow Technologies, salesforce.com, SCRM, Social influence, Twitter

Twitter in a Teapot

Twitter in a Teapot

By Denis Pombriant on February 18, 2011

Have you heard about Klout.com?  I bet you have because the Twittersphere did what it does best when friend Esteban Kolsky brought our attention to an article in the Boston Globe about social scoring upstarts Klout.com and PeerIndex.net in Friday morning’s edition (“Ascent of the social-media climbers”). Kudos to Kolsky who lives in the Rockies […]

Posted in Technology / Software | Tagged Credit score, CRM, Estaban Kolsky, Gladwell, Klout, Malcolm Gladwell, PeerIndex, Social Media, Twitter

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