CMO strategy session: The new discipline of ‘social lead management’
The relationship between IT and marketing is symbolic of larger changes taking place in enterprise technology. The proliferation of sophisticated end-user software, often based in the cloud, has created deep technology expertise in functional areas such as marketing. I asked the Chief Marketing Officer of LexisNexis, Steve Mann, for a snapshot of marketing innovation that intersects […]
CxO Talk: Can a CIO and CMO be friends?
In episode four of CxO Talk, co-host Vala Afshar and I talk with Steve Mann, chief marketing officer (CMO) at LexisNexis, and Phil Komarny, chief information officer (CIO) at Seton Hill University. The discussion includes an insider’s look at the CIO and CMO roles, along with advice for technology vendors selling to senior executives. Steve […]
Salesforce Enters Data Services Market
The announcement that Salesforce.com is acquiring Jigsaw caught my attention for a couple of reasons. Jigsaw’s unique Wikipedia-style crowd-sourcing model delivers the world’s most complete, accurate and up-to-date business contact data The combination of Jigsaw and salesforce.com will allow companies to easily find, purchase and manage data that is seamlessly integrated with their CRM apps […]
