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Management

A Missive to Human Resources (HR)

A Missive to Human Resources (HR)

By Dave Kellogg on August 21, 2014

I built a very successful marketing career based on a three-word mission statement that I picked up from Chris Greendale, back when I was a product marketer at Ingres.  Chris always said that marketing exists to make sales easier. I loved those three words.  I embraced that simple concept.  I made it my reductionist mission statement.  I taught […]

Posted in Featured Posts, Trends & Concepts | Tagged Human resources, Management, marketing, Mission statement, sales

The Ultimate SaaS Metric:  The Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV/CAC)

The Ultimate SaaS Metric: The Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV/CAC)

By Dave Kellogg on July 31, 2014

I’m a big fan of software-as-a-service (SaaS) metrics.  I’ve authored very deep posts on SaaS renewals rates and customer acquisition costs.  I also routinely point readers to other great posts on the topic, including: David Skok’s excellent posts on SaaS metrics Bessemer’s great articles on cloud computing, the CAC ratio, and more recently 30 Questions every SaaS leaders should […]

Posted in Business, Featured Posts | Tagged Churn rate, Cloud, Customer acquisition cost, Gross margin, Management, Metrics, SaaS, SaaS Metrics, software as a service | 3 Responses

Why, as CEO, I Love Driver-Based Planning

Why, as CEO, I Love Driver-Based Planning

By Dave Kellogg on July 14, 2014

While driver-based planning is a bit of an old buzzword (the first two Google hits date to 2009 and 2011 respectively), I am nevertheless a huge fan of driver-based planning not because the concept was sexy back in the day, but because it’s incredibly useful.  In this post, I’ll explain why. When I talk to finance people, I tend […]

Posted in Business, Featured Posts | Tagged budget, budgeting, CEO, Decision making, EPM, finance, FPA, Host Analytics, Management, planning, strategy, valuation

Digital Transformation has a Big Data complex

Digital Transformation has a Big Data complex

By Sameer Patel on July 7, 2014

Digital Transformation is real and is here. McKinsey & Co. has some excellent survey results on digital trends. Incredibly good insights. Exhibit 4 shows how the investment stacks up for digital initiatives. Not surprising that Big Data came in last. In and of it self it’s too nebulous to be a stand out. But Big Data is […]

Posted in Featured Posts, Technology / Software | Tagged Collaborative Business Intelligence, Collaborative Organizations, Digital Transformation, Management

This Transformation Feels Different. Disruptively So.

This Transformation Feels Different. Disruptively So.

By Sameer Patel on June 30, 2014

Digital Transformation is here. Consider this: Travelocity changed how we purchase a hotel room. AirBnB is changing the very definition of a hotel room altogether. Taxi Medallions have been great investments. Until now, that is.  Uber is changing the very definition of a cab. Starbucks now deprives your bank of float altogether with its loyalty card that hangs on […]

Posted in Business, Featured Posts, Trends & Concepts | Tagged Collaborative Business Intelligence, Digital Transformation, Management

Ten Classic Business Books for Entrepreneurs / Startup Founders

Ten Classic Business Books for Entrepreneurs / Startup Founders

By Dave Kellogg on June 18, 2014

I often get asked by technical founders what business / marketing / strategy books they should read.  While there are many excellent relatively new books (e.g., The Lean Startup), the primary purpose of this post is to list a set of classic business books that most (older) business people have read — and that I think […]

Posted in Trends & Concepts | Tagged innovation, Management, marketing, strategy | 2 Responses

Disrupting Today's Workplace - Part One

Disrupting Today’s Workplace – Part One

By Michael Fauscette on June 11, 2014

I laugh every time I write the title “future of work”, I mean, how presumptuous can one document / post / presentation be to outline the entire future of work. I’m going with “disruption of work” for this one. Oh well, titles aside, it’s a topic that I’m extremely interested in, and have been looking […]

Posted in Featured Posts, Trends & Concepts | Tagged Business, Business Models, collaboration, disruptwork, employee, ESN, FoW, future of work, Knowledge Management, Management, networks, Organization, Organizational structure, socbiz, Social, work

Tasty Salted Pig Parts

Tasty Salted Pig Parts

By Sameer Patel on April 14, 2014

Tasty Salted Pig Parts is the tag line for Chef Chris Cosentino’s Boccalone, a meticulously well-stocked salumeria inside San Francisco’s Ferry Building.  I’ve hunted down salumerias in the back alleys of many little towns in Emilia Romagna. Trust me – Boccalone is really all that. I highly recommend it. What does this have to do with technology products? […]

Posted in Featured Posts, Trends & Concepts | Tagged Management, Product Management, SaaS and Cloud

If Marc Benioff Carried a Rabbit’s Foot, Would You?

If Marc Benioff Carried a Rabbit’s Foot, Would You?

By Dave Kellogg on March 31, 2014

In business we have a sad tendency to copy success blindly. I remember the first time I read about this I didn’t even understand what I was reading: “Nothing in business is so remarkable as the conflicting variety of success formulas offered by its numerous practitioners and professors.  And if, in the case of practitioners […]

Posted in Featured Posts, Trends & Concepts | Tagged Decision making, Leadership, Management, marketing, strategy

Strategic Focus:  I’m Just Trying to Get My Space Together

Strategic Focus: I’m Just Trying to Get My Space Together

By Dave Kellogg on March 31, 2014

As a long-time Grateful Dead fan, I have to say that I was advantaged in understanding how the Blown to Bits problem would affect digital media businesses.  You see, for years, the Dead had changed the business model of the music industry, choosing to use “albums” as a loss leader and choosing to make money […]

Posted in Business, Featured Posts | Tagged Grateful Dead, Management, startups, strategy | 1 Response

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