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Market segment

Storming the Castle: Chap 4: Markets With Attitude

Storming the Castle: Chap 4: Markets With Attitude

By Steve Mann on May 4, 2010

Here’s Chapter’s 1-4 of Storming the Castle. I’d love your input and your feedback! Chapter 4 is below. Download Storming_the_Castle We’re up to Phase 4 of our Customer-Centric GTM strategy — Market Development. We’ve done some thorough product testing using…

Posted in Trends & Concepts | Tagged Demand Generation, Market segment, marketing, segmentation, storming the castle

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