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Market Segmentation

How Cheap a Product Can You Have And Still Have Salespeople?

How Cheap a Product Can You Have And Still Have Salespeople?

By Jason M. Lemkin on August 15, 2013

One question I struggled with a lot in the early days was what price points supported inside sales reps.  It was clear to me that our freemium offering, priced at from $0 to $19/month, couldn’t really support a traditional inside sales team.  And it became clear to me that five-figure or larger ACV deals could […]

Posted in Business | Tagged Customer Support, Entrepreneurship, Market Segmentation, SaaS, SaaStr, sales, startups

What Just Happened To The Talent Management Technology Spend?

What Just Happened To The Talent Management Technology Spend?

By Naomi Bloom on December 8, 2011

What Happened To The Rest Of My Pie? I’m still working on my magnum opus (perhaps never to be finished?) post on the SAP/SFSF/Jobs2Web/all things consolidation in the HRM enterprise software market, but one question keeps pushing its way to the surface, demanding a quick post.  It’s a much broader question: what just happened to the […]

Posted in Business, Featured Posts | Tagged enterprise software, HRM Software, M&A/PE/Ownership Changes, Market Segmentation, oracle, sap, SAPSFSF, SuccesFactors, talent management, workday

Matching Vendor/Product And Buyer Lifecycles

Matching Vendor/Product And Buyer Lifecycles

By Naomi Bloom on June 15, 2011

Vocabulary Shapes Our (Wishful) Thinking

This post was inspired by a Twitter exchange with a valued colleague after I tweeted that this might not be the best time to be a new buyer of Oracle PSFT/EBS HRMS given Oracle’s commitment to Fusion HCM as the next generation of these long-established product lines.  My colleague very correctly […]

Posted in Featured Posts, Technology / Software | Tagged "Killer" HRMDS Scenarios, Change Management, disruptive technologies, enterprise software, HR Tech, HRM Software, Looking Back/Looking Forward, Market Segmentation, Preferred Architectural Behaviors, SaaS, Social Technology, Vocabulary Shapes Our Thinking | 1 Response

Spend Matters Compass: Supply Risk Management -- Understanding the Technology and Content Landscape

Spend Matters Compass: Supply Risk Management — Understanding the Technology and Content Landscape

By Jason Busch on October 27, 2010

The world of supply risk management is continuing to get more and more attention these days. The attention is not exactly new, but it appears that the intent behind it is changing. It seemed that there was a tremendous amount of s…

Posted in Business | Tagged Ariba, Market Segmentation, performance management, research, Risk management, spend analysis, White paper

Science Warehouse: When the Spend Devil is in eProcurement/Catalog Scientific Details (Part 1)

Science Warehouse: When the Spend Devil is in eProcurement/Catalog Scientific Details (Part 1)

By Jason Busch on July 26, 2010

In the US, SciQuest is a vendor I’ll be taking a closer look at later this summer and fall. They have done a remarkable job of beating out best of breed competitors and the ERP providers to capture the largest market share within life sciences and higher education for core eProcurement. But SciQuest is not […]

Posted in Technology / Software | Tagged Market Segmentation, market share, Science Warehouse, Site Management, Spend Management

An Attitudinal Segmentation Primer

An Attitudinal Segmentation Primer

By Steve Mann on July 14, 2010

Did you know that you can segment your market based on the attitudes your customers have toward buying your products and services? And that if you do this you will be able to separate out high return from low return…

Posted in Trends & Concepts | Tagged Market Segmentation, marketing, marketing science

The Middle Market Is Bipolar!

The Middle Market Is Bipolar!

By Naomi Bloom on June 7, 2010

Metaphor For Complexity We often do things in human resource management not because they’re important but because they’re needed and easy to do.  A glaring example is the way in which HRM software vendors and outsourcing providers describe their target markets — and the way, by reflection, in which those same organizations describe themselves.  The […]

Posted in Featured Posts, Trends & Concepts | Tagged enterprise software, HRM Software, Human resource management, Human resources, Labour economics, Market Segmentation, Value chain, Vocabulary Shapes Our Thinking

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