What Can a Poor Dumb Engineer Do That Most Marketers Can’t?
This is a tale of bootstrapping and bucking the conventional wisdom. This is a tale of applying an Engineer’s overly top down facts sifted through logic lens to what is traditionally a touchy feely shoot from the gut discipline. This is the story of how my little one man bootstrapped SaaS company competes with giants […]
“Chasm Crossing” case study: Igloo Software
I’ve done a couple of briefing calls with the folks at Igloo Software this year. They have a number of intranet, collaboration and other tools that compete with the likes of Jive, Saleforce’s Chatter and Lithium. What has impressed me about Igloo is how they seem to be following the market adoption principles that Geoffrey […]
SaaS will dominate your cloud strategy
The chart in Larry Dignan’s blog post end of last week reporting Forrester’s projection for a $241 billion cloud computing market by 2020 clearly shows the relative market shares for SaaS, PaaS and IaaS. It’s a graphic reminder that, if an enterprise is focusing on the infrastructure layer to build its cloud strategy, then it’s […]
Dell lead 2010 SMB PC share according to new Spiceworks research
Spiceworks posted an analysis of PC (laptops and desktops) market share drawn from it’s its 1.3M user-base today. This kind of Big Data based analytics is a rosey looking future for IT folks looking to get real, “numbers” analysis on what’s going on out there. Previous to this, the company has been putting out more […]
Science Warehouse: When the Spend Devil is in eProcurement/Catalog Scientific Details (Part 1)
In the US, SciQuest is a vendor I’ll be taking a closer look at later this summer and fall. They have done a remarkable job of beating out best of breed competitors and the ERP providers to capture the largest market share within life sciences and higher education for core eProcurement. But SciQuest is not […]
Can You Predict How Your Market Will Behave?
You can’t? And you call yourself a Marketer??? Granted, market modeling was never the traditional purview of marketers, but seeing how Markets have evolved, gotten so much more competitive and so much more saturated, I don’t know how you can pass up a chance to be smarter about the way your organization goes to market. […]
What is the iPhone’s Market Share?
After my last post on the iPhone, there are still a lot of people arguing that Apple doesn’t have nearly the market share of a monopolist. I’ll get to that, but first, there are also a fair number of fans who are hurt that Apple may in some way be “penalized” or taken to task for […]
