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Marketing and Advertising

10 Ways Machine Learning Is Revolutionizing Marketing

10 Ways Machine Learning Is Revolutionizing Marketing

By Louis Columbus on March 13, 2018

84% of marketing organizations are implementing or expanding AI and machine learning in 2018. 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%. 3 in 4 organizations implementing AI and machine learning increase sales of new products and services by more than 10% according to Capgemini. Measuring marketing’s many contributions […]

Posted in Business, Featured Posts, Technology / Software | Tagged AI, analytics, Artificial intelligence, byline=Louis Columbus, machine learning, marketing, Marketing and Advertising, Marketing Automation

The Incentive Compensation Process

The Incentive Compensation Process

By Denis Pombriant on February 24, 2014

The story of front office automation is shifting from data to process, but the idea is so new that you’d be hard pressed to identify a movement by that name.  However, I am happy to coin a term and if you consider the developments of the last decade a clear picture emerges. CRM and other […]

Posted in Business, Featured Posts | Tagged Big Data, CSO Insights, Incentive, Marketing and Advertising, sales

Which Tools Do You Use?

Which Tools Do You Use?

By Denis Pombriant on August 2, 2013

Which Tools Do You Use? One of the subtexts to the marketing automation explosion is analytics.  Having a CRM system might make you wonder why marketing automation is needed at all but the reasons boil down to analysis and improved data collection. Let me share some information with you from a new marketing study I […]

Posted in Featured Posts, Technology / Software | Tagged analytics, business intelligence, marketing, Marketing and Advertising, Marketing Automation, Tools

SVP and Research Fellow, Customer Satisfaction

So if the rockstars have gone, what’s left in the analyst industry?

By Phil Fersht on April 29, 2013

As we revealed last week, most of the big analyst personalities have seemingly fled the analyst industry…  many for the riches on offer from their vendor clients, clearly seeing more ROI from employing them, as opposed to purchasing their firm’s services. However, this hasn’t prevented the remaining legacy purveyors of analyst services from making a living. So […]

Posted in Featured Posts, Trends & Concepts | Tagged analysts, Humor, Marketing and Advertising, rockstar, Spin (public relations)

Research: Spotlight on social media risk management

Research: Spotlight on social media risk management

By Michael Krigsman on August 20, 2012

A new report by Altimeter Group sheds light on the importance of risk management as applied to social media.

Posted in Featured Posts, Trends & Concepts | Tagged Altimeter Group, Business, Financial services, Insurance, Management, Marketing and Advertising, Risk management, Social Media | 1 Response

Video and A Love Story

Video and A Love Story

By Jeff Nolan on January 12, 2011

e have been doing a lot of work with videos for marketing purposes, which is a new area for me. Couple of things I have learned: 1) Short is better. 2) Video engagement metrics are evolving but in general web site visitors really like video content. 3) Generalize as much as possible because changing existing […]

Posted in Trends & Concepts | Tagged getsatisfaction, marketing, Marketing and Advertising, media, Video

Marketing Automation Consolidation?

Marketing Automation Consolidation?

By Bob Warfield on July 8, 2010

Many VC’s and other practitioners of the Art of Startup view consolidation as a normal part of the evolution of a market.  At first there are lots of companies founded in a space and lots of hype.  Over time, a handful emerge as leaders.  Once the handful is obviously head and shoulders above the rest, […]

Posted in Business, Featured Posts | Tagged acquisitions, cmr, consolidation, Eloqua, genius.com, InfusionSoft, M&A, marketing, Marketing and Advertising, Marketo, musical chairs, salesforce.com, Silverpop | 7 Responses

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

By Steve Mann on April 30, 2010

Folks here’s an excerpt from Chapter 2. Enjoy. Comments as always are welcome. Arts and Crafts Time Is Over Well that’s what you’re CMO should be saying. Look, time and time again, marketing has been relegated to the tail end…

Posted in Business | Tagged Choice Modeling, GTM Strategy, marketing, Marketing and Advertising, usability, Voice of the Customer

Do You Need Enterprise-Envy?

Do You Need Enterprise-Envy?

By Bob Warfield on April 20, 2010

As so often happens, a discussion of the Enterprise Irregulars group I belong to has prompted a post of my own. Every business needs to spend some time thinking about what kinds of customers it doesn’t want to attract.  This kind of thinking is alien to most, but it is essential to successful sales and […]

Posted in Business, Featured Posts | Tagged dead zone, enterprise software, marketing, Marketing and Advertising, Marketing strategy, netsuite, oracle, SaaS, sap, strategy, Winston Churchill

Marketing Spend -- The Straight Dope From the Spending Culprits (Part 2)

Marketing Spend — The Straight Dope From the Spending Culprits (Part 2)

By Jason Busch on November 12, 2009

In the first post in this series, I provided a few background observations from a recent Advertising Age article analyzing the marketing spend area and those that are getting involved in managing this category for the business. In this post, I’ll con…

Posted in Business | Tagged advertising, Advertising Age, Marketing and Advertising, marketing spend, Social Media

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