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marketing cloud

Salesforce Fills Out the "Marketing Cloud"

Salesforce Fills Out the "Marketing Cloud"

By Michael Fauscette on June 6, 2013

Salesforce.com announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2,5B or $33.75/share, ending a few years worth of speculation as to which marketing automation vendor it would eventually acquire. The leading contender up to last December was marketing automation heavyweight Eloqua, but Oracle ended that line of thinking by acquiring […]

Posted in Business, Featured Posts | Tagged BuddyMedia, Cloud, CMO, CRM, CX, digital marketing, Eloqua, email, ExactTarget, ibm, marketing, marketing cloud, Marketo, oracle, salesforce, salesforce.com, sap, sfexact, strategy | 2 Responses

Social Marketing — Right Idea for the Times

Social Marketing — Right Idea for the Times

By Denis Pombriant on October 24, 2012

You might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry (and pundits like me!) to generate more business.  Well, you’d be right about some of that but I’d like to argue that the idea is more than hype and is, in fact, […]

Posted in Featured Posts, Trends & Concepts | Tagged affinity, CRM, emotion analysis, influence, marketing cloud, Natural language processing, NLP, predictive analytics, salesforce, segmentation, social marketing, Social Media, trending analytics

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