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marketing methodology

Six Steps To Transforming Marketing Into A Strategic Asset

Six Steps To Transforming Marketing Into A Strategic Asset

By Steve Mann on October 7, 2015

Last week I ran a session at Frost & Sullivan’s GIL: Silicon Valley (Growth, Innovation and Leadership) conference in Santa Clara. The session ran for 75 minutes and outlined for participants methods for driving digital transformation within organizations.  Many of the participants agreed with one another that they are tired of marketing regarded by their peers, […]

Posted in Business, Featured Posts | Tagged Business Insights, digital marketing, Digital Transformation, marketing, marketing methodology, marketing techology, Organizational Design, strategy, talent mix

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