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Marketing performance measurement and management

Integrating Your Marketing and Sales Funnel

Integrating Your Marketing and Sales Funnel

By Denis Pombriant on February 13, 2013

The marketing funnel is not exactly a new idea but neither is sales or customer service though all have morphed considerably from what they were more than a decade ago when CRM got started.  Sales and service evolved organically making incremental changes as markets transformed and new technologies became available.  Marketing is in the middle […]

Posted in Business, Featured Posts | Tagged funnel, Geoffrey Moore, marketing, Marketing performance measurement and management, Sales process, Social Media | 7 Responses

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