Event Report: Marketo Moves From Revenue Management To Customer Engagement Platform #MKTGNation14
Marketo Moves Beyond Revenue To Customer Engagement Platform A growing realization that funnels are dead again (and again) in sales, marketing, service, and commerce drives a big shift in the digital business disruption. In front of 6000 customers, prospects, influencers, and employees, Marketo’s CEO Phil Fernandez put to bed some myths about the mix of […]
Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce
Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted. Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace […]
Seven Lessons Learned In Customer Experience Strategies During A Data Breach (such as Target’s)
Every Brand Should Have A Plan For A Data Breach The confluence of centralized personally identifiable information, reliance on digital channels, ease of hacking of magnetic stripes, and the application of the Willy Sutton rule ( a.k.a. you rob banks because that’s where the money is) improve the odds that many organizations will face a […]
Much ado about Competitive nothings
Nmachi Jidenma writes about the undue focus we put on the competition. This is written with individuals in mind but I think it matters to emerging software categories as well. My favorite lines: “It only makes sense that competing with others distracts from the distinctiveness that makes our art special. By comparing ourselves with others, we […]
Is SEO Dead or Just Misunderstood?
If you’re involved with your company’s web strategy you’ve probably heard at least a few shots fired these past few days in regard to Search Engine Optimization (SEO). The opening salvo came from Chris Dixon’s post SEO is No Longer a Viable Marketing Strategy for Startups. Of the many that followed, the most notable is Danny […]
Do You Need Enterprise-Envy?
As so often happens, a discussion of the Enterprise Irregulars group I belong to has prompted a post of my own. Every business needs to spend some time thinking about what kinds of customers it doesn’t want to attract. This kind of thinking is alien to most, but it is essential to successful sales and […]
