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Marketing strategy

Event Report: Marketo Moves From Revenue Management To Customer Engagement Platform #MKTGNation14

Event Report: Marketo Moves From Revenue Management To Customer Engagement Platform #MKTGNation14

By R "Ray" Wang on April 13, 2014

Marketo Moves Beyond Revenue To Customer Engagement Platform A growing realization that funnels are dead again (and again) in sales, marketing, service, and commerce drives a big shift in the digital business disruption.  In front of 6000 customers, prospects, influencers, and employees, Marketo’s CEO Phil Fernandez put to bed some myths about the mix of […]

Posted in Business | Tagged 2014, Apps Strategy, CDO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Marketing Officer, Chief Revenue Officer, CIO, Cloud, Cloud Computing, Constellation Research, CRM, customer engagement, Customer Experience, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, event report, marketing, Marketing Automation, Marketing strategy, Marketo, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Phil Fernandez, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, user event, user group events, vendor strategy

Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce

Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce

By R "Ray" Wang on April 1, 2014

Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace […]

Posted in Business | Tagged 2014, adobe, Adobe Summit, analytics, Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Big Data, BigData, Business Transformation, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief information officer, Chief Marketing Officer, CIO, Cloud, CMO, community platforms, Constellation Research, CRM, CustExp, customer engagement, Customer Experience, CXO, Design thinking, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, disruptive, disruptive business models, disruptive technologies, Disruptive technology, ECommerce, Elastic Path, engagement, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, event report, Identity, Intershop, marketing, Marketing Automation, Marketing strategy, mass personalization, Mass Personalization At Scale, Matrix Commerce, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, NextGen, NextGenCXP, personalization, personalization at scale, R "Ray" Wang;, real-time, Right time, rwang0, sap, SAP Hybris, Software Insider, Software Vendors, SoftwareInsider, user group event, user strategy, vendor strategy, Vishal Sikka | 3 Responses

Seven Lessons Learned In Customer Experience Strategies During A Data Breach (such as Target’s)

Seven Lessons Learned In Customer Experience Strategies During A Data Breach (such as Target’s)

By R "Ray" Wang on December 27, 2013

Every Brand Should Have A Plan For A Data Breach The confluence of centralized personally identifiable information, reliance on digital channels, ease of hacking of magnetic stripes, and the application of the Willy Sutton rule ( a.k.a. you rob banks because that’s where the money is) improve the odds that many organizations will face a […]

Posted in Business, Featured Posts | Tagged Apps Strategy, best practices, Big Data, BigData, business strategy, Business Transformation, Chief Customer Officer, Chief executive officer, Chief Marketing Officer, CMO, Crisis Communications, CRM, CustExp, customer engagement, Customer Experience, customer experience management, customer relationship management, customer service, customer service; -business, CXP, Cyber security, data breach, data privacy, Digital Business, Digital Disruption, Digital Divide, Digital identity, digital marketing, Digital Strategy, engagement, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, Identity, Identity management, Infosecurity, Leadership, marketing, Marketing strategy, Marshall's, Next Gen Customer Experience, Next Gen CXP, Privacy, Privacy Rights, R "Ray" Wang;, rwang0, security, social business, Social Media, Software Insider, SoftwareInsider, Target, TJ Maxx, TJX, vendor strategy | 2 Responses

Much ado about Competitive nothings

Much ado about Competitive nothings

By Sameer Patel on April 29, 2013

Nmachi Jidenma writes about the undue focus we put on the competition. This is written with individuals in mind but I think it matters to emerging software categories as well. My favorite lines: “It only makes sense that competing with others distracts from the distinctiveness that makes our art special. By comparing ourselves with others, we […]

Posted in Business, Featured Posts | Tagged apple, competition, Enterprise and Social Sofware, Marketing strategy, SaaS and Cloud, Steve Jobs, Tesla Model S | 2 Responses

Image credit: SEO Refugee

Is SEO Dead or Just Misunderstood?

By Chris Selland on March 7, 2011

If you’re involved with your company’s web strategy you’ve probably heard at least a few shots fired these past few days in regard to Search Engine Optimization (SEO). The opening salvo came from Chris Dixon’s post SEO is No Longer a Viable Marketing Strategy for Startups. Of the many that followed, the most notable is Danny […]

Posted in Featured Posts, Technology / Software | Tagged google, Keywords, Marketing strategy, search engine optimization, Search Engine Optimization (SEO), SEO, Web search engine

Do You Need Enterprise-Envy?

Do You Need Enterprise-Envy?

By Bob Warfield on April 20, 2010

As so often happens, a discussion of the Enterprise Irregulars group I belong to has prompted a post of my own. Every business needs to spend some time thinking about what kinds of customers it doesn’t want to attract.  This kind of thinking is alien to most, but it is essential to successful sales and […]

Posted in Business, Featured Posts | Tagged dead zone, enterprise software, marketing, Marketing and Advertising, Marketing strategy, netsuite, oracle, SaaS, sap, strategy, Winston Churchill

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