• Home
  • Blog
  • Who We Are
  • Contact
  • Sponsors
Enterprise Irregulars
Smart Thinking for the Smart Enterprise
  • Featured Posts
  • Business
  • Technology / Software
  • Trends & Concepts
  • Startup Lessons

marketing

The False Choice of Prepaid vs. Monthly Contracts

The False Choice of Prepaid vs. Monthly Contracts

By Jason M. Lemkin on May 2, 2021

In scaling the cash-flow side of SaaS, there’s almost nothing more powerful than annual contracts combined with prepaid cash.  It’s just such a huge benefit. You get all the cash up-front, and your churn almost by definition goes down. Because the earliest chance the customer has to churn is 12 months hence. So get pre-paid annual deals whenever […]

Posted in Business, Startup Lessons | Tagged Blog Posts, Company Stage, marketing, Resource Type, Role / Function, Topics

How A Startup Uses AI To Help You Find The Market Research You Need

How A Startup Uses AI To Help You Find The Market Research You Need

By Louis Columbus on March 7, 2021

95% of the content essential for decision making in an organization is unstructured, residing in PDFs and various file formats that defy easy indexing and quick access, according to MIT Media Labs. 80% of typical organizations’ data is unstructured, slowing down work, often leading to less-than-optimal decision-making, according to an Accenture study published earlier this […]

Posted in Business, Featured Posts, Startup Lessons, Technology / Software, Trends & Concepts | Tagged AI, Artifical Intelligence, Louis Columbus' blog, Market research, marketing

Back view of business woman sitting at panoramic skyscraper office desktop front PC computer with financial graphs and statistics on monitor.Analysis of digital market and investment in block chain

10 Ways AI And Machine Learning Are Improving Marketing In 2021

By Louis Columbus on March 3, 2021

AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving Marketing and Sales problems over the next three years, according to the McKinsey Global Institute.  Marketers’ use of AI soared between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020, according to Salesforce […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged AI, AI in Marketing, Chief Marketing Officers (CMOs) Machine Learning, Louis Columbus' blog, marketing, McKinsey Global Institute’

Lego, enterprise architecture and the job advert.

Lego, enterprise architecture and the job advert.

By Thomas Otter on December 14, 2020

Who’s your pick for 2021? pic.twitter.com/j8iHnzPjyR — Ethics in Bricks (@EthicsInBricks) December 12, 2020 https://platform.twitter.com/widgets.js The brilliance of @EthicsInBricks and @econinbricks reminds me that the software industry should give the Lego metaphor a rest, we can’t compete. I won’t be talking here about how APIs are like the dimples on the lego bricks. I have […]

Posted in Business, Featured Posts | Tagged Architecture, dev/ops, HR, HRTech, leanix, lego, marketing, Product Management, SaaS, Start Up

The Key to Branding Success:  Staying in Character

The Key to Branding Success: Staying in Character

By Dave Kellogg on December 3, 2020

Decades ago I had the pleasure of watching a branding video, created by a San Francisco ad agency, narrated by an advertising executive with a familiar voice who’d narrated scores of commercials [1].  It was, I believe, entitled Staying in Character and while I’ve searched the internet for it many times over the years — […]

Posted in Business, Startup Lessons | Tagged advertising, branding, character, Integrity, marketing, staying in character

Salesforce and Slack. Mind the gap.

Salesforce and Slack. Mind the gap.

By Thomas Otter on December 3, 2020

Thank you ! Creative commons: Jeremy Segrott https://www.flickr.com/photos/126337928@N05/ I’m not one to try and get a razor sharp analysis out before I have had my tea and rashers. There is a lot to ponder on this one, and it is rather long to tell. Some context and a bit of a diversion The big enterprisey […]

Posted in Featured Posts, Technology / Software | Tagged acquisition, marketing, Product Management, salesforce, Slack

Marketing Targeting:  It’s Not Just Where You Fish, It’s What You Put on the Hook

Marketing Targeting: It’s Not Just Where You Fish, It’s What You Put on the Hook

By Dave Kellogg on December 2, 2020

Back in the day I was taught that marketers do three things, memorized via the acronym STP:  segment, target, position. Divide the audience into different segments.  For example, dividing consumers by demographics or dividing businesses by size or industry. Select the segments that the company wishes to target for its marketing.  For example, choosing small […]

Posted in Business, Featured Posts, Startup Lessons | Tagged advertising, demandgen, events, leadgen, marketing, positioning, pr, SaaS, segmentation, startups, STP, targeting

The difficult second album. Advice for HRTECH vendors.

The difficult second album. Advice for HRTECH vendors.

By Thomas Otter on October 17, 2020

Warning: long, rambling metaphor. Readers of my blog and twitter feed will have seen that I have an interest in music. One of my favourite albums is the first Stone Roses Album, The Stone Roses. I play this record a lot. Here is the song, Waterfall, from the album. The wikipedia entry is worth a […]

Posted in Featured Posts, Technology / Software | Tagged HRTech, launch, marketing, niche, Product Management, Start Up

Marketing Exists to Make Sales Easier

Marketing Exists to Make Sales Easier

By Dave Kellogg on May 18, 2020

Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting.  He spoke with a kiwi accent and his name was Chris Greendale.  What he said were six words that changed my career: Marketing exists to make sales easier While this has clearly […]

Posted in Business, Startup Lessons | Tagged Management, marketing, marketing mission, marketing police, mission, sales, sales marketing alignment, startups

Abstract Digital network communication digital concept

10 Charts That Will Change Your Perspective Of AI In Marketing

By Louis Columbus on July 14, 2019

Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC. Financial Services marketers lead all other industries in AI application adoption, with 37% […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged AI, Artificial intelligence, Louis Columbus' blog, machine learning, marketing, sales

Next »

feed mail facebook twitter linkedin

EI Tweets

My Tweets

Popular Posts

  • Strategy, Business Model, and Who's Your Customer
  • NetSuite Fights Hairball Epidemic with New Release and Edgy Marketing Campaign
  • Equinix rolls out 1MW fuel cell for Silicon Valley data center
  • Workday takes the Gloves Off?
  • A Memo regarding Corporate Social Media policies
  • Beyond The Three V’s of Big Data – Viscosity and Virality
  • Presentations That Don’t Suck
  • Is 'marketing' ready for digital transformation?

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Authors

  • Anshu Sharma
  • Bob Warfield
  • Brian Sommer
  • Dave Kellogg
  • David Terrar
  • Denis Pombriant
  • Dion Hinchcliffe
  • Esteban Kolsky
  • Evangelos Simoudis
  • James Governor
  • Jason Corsello
  • Jason M. Lemkin
  • Louis Columbus
  • Michael Krigsman
  • Naomi Bloom
  • Paul Greenberg
  • Phil Fersht
  • R "Ray" Wang
  • Raju Vegesna
  • Ross Mayfield
  • Sameer Patel
  • Sandy Kemsley
  • Susan Scrupski
  • Thomas Otter
  • Tom Raftery
  • Vijay Vijayasankar
  • Vinnie Mirchandani
  • Zoli Erdos