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Marketo

Why You’ll Need Just about $3,000,000 to Build Your First Real Sales & Marketing Team

Why You’ll Need Just about $3,000,000 to Build Your First Real Sales & Marketing Team

By Jason M. Lemkin on October 19, 2014

Every week, I meet with several entrepreneurs, often bootstrapped or close to it, who fit the following sort of model: Gotten to Initial Traction (~$1.5m ARR), or getting close to it, or a bit beyond; and With nice growth (>=100% YoY); and Company isn’t really burning much cash because The CEO basically is the VP […]

Posted in Business, Featured Posts | Tagged Entrepreneurship, HubSpot, Marketo, On-target earnings, OTE, Revenue, SaaS, SaaStr, startups, Uncategorized, Venture Capital

Marketo’s Show

Marketo’s Show

By Denis Pombriant on April 16, 2014

The overall impression I got was that modern, statistical and analytic marketing is still in its early phase though few people I know need to be convinced about its usefulness and efficacy.  You could see evidence for this belief in the products and product introductions, the breakouts, and in the speeches. First the speeches.  In […]

Posted in Business | Tagged Hillary Clinton, Marketo, Phil Fernandez

Event Report: Marketo Moves From Revenue Management To Customer Engagement Platform #MKTGNation14

Event Report: Marketo Moves From Revenue Management To Customer Engagement Platform #MKTGNation14

By R "Ray" Wang on April 13, 2014

Marketo Moves Beyond Revenue To Customer Engagement Platform A growing realization that funnels are dead again (and again) in sales, marketing, service, and commerce drives a big shift in the digital business disruption.  In front of 6000 customers, prospects, influencers, and employees, Marketo’s CEO Phil Fernandez put to bed some myths about the mix of […]

Posted in Business | Tagged 2014, Apps Strategy, CDO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Marketing Officer, Chief Revenue Officer, CIO, Cloud, Cloud Computing, Constellation Research, CRM, customer engagement, Customer Experience, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, event report, marketing, Marketing Automation, Marketing strategy, Marketo, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Phil Fernandez, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, user event, user group events, vendor strategy

Marketo Marketing Nation 2014

Marketo Marketing Nation 2014

By Denis Pombriant on April 9, 2014

Day one of the Marketo Marketing Summit 2014 was highlighted by a speech by possible presidential candidate Hillary Clinton who spoke about the intersection of social media and the Internet during her tenure as Secretary of State.  Clinton is no technological light weight and gave example after example not only of how the State Department […]

Posted in Business | Tagged Hillary Clinton, Marketo, Phil Fernandez

CRM Watchlist 2014 Winners: Going Marketing

CRM Watchlist 2014 Winners: Going Marketing

By Paul Greenberg on March 5, 2014

The reviews never stop do they? This week we take a look at the CRM Watchlist 2014 Marketing companies. Again, they are not “category winners” and they are in alphabetical order. Check out Hubspot, Marketo, and Teradata Applications. Your thoughts?

Posted in Business, Featured Posts | Tagged CRM Watchlist, CRM Watchlist 2014, HubSpot, Marketo, Teradata Applications

The Best Cloud Computing Companies And CEOs To Work For In 2014

The Best Cloud Computing Companies And CEOs To Work For In 2014

By Louis Columbus on March 3, 2014

2014 continues to be a year marked by the accelerating hiring cycles across nearly all cloud computing companies. Signing bonuses of $3K to $5K for senior engineers and system design specialists are becoming common, and the cycles from screening to interviews to offers is shortening.  The job market in the cloud computing industry is leaning in favor of applicants […]

Posted in Business, Technology / Software | Tagged Acronis, Alert Logic, Amazon Web Services, Asigra, AT&T, Avalara, AVG Technologies, Blue Coatl, Carbonite, CenturyLink Technology Solutions, CipherCloud, Cisco Systems, Cloud Computing, cloud computing landscape, CloudScaling, Comcast (Upware), EMC, Engine Yard, EVault, financialforce.com, Glassdoor.com, google, Hewlett-Packard, ibm, Intacct, Intronis, LogMeIn, Louis Columbus' blog, Marketo, microsoft, MuleSoft, NaviSite, Nebula, netsuite, NTT Communications, oracle, Parallels, Pivotal Software, Rackspace, Red Hat, SaaS, saas economics, salesforce.com, sap, Software AG, software as a service, Tableau Software, Trend Micro, Veracode, Verizon (Terramark), Websense, workday, zoho, Zscaler | 1 Response

2013 Whew!

2013 Whew!

By Denis Pombriant on December 11, 2013

We are nearing year-end and that means it’s time for my annual year in review.  This is not an attempt at a quantitative inventory just my assessment of things that happened that will matter in the long run.  From my spot it looks like marketing took a big step towards greater relevance in 2013, the […]

Posted in Featured Posts, Trends & Concepts | Tagged CRM, Eloqua, erp, Marketo, salesforce.com

No Fault Divorce?

No Fault Divorce?

By Denis Pombriant on June 13, 2013

How many euphemisms are there for divorce?  We’re still good friends.  It was mutual.  Time to move on.  Whatever.  It happens all the time. In business, relationships form and dissolve faster than last week’s nuptials in Vegas.  Companies do what’s best for them and their shareholders and that’s the way it is.  But we don’t […]

Posted in Business, Featured Posts | Tagged AppExchange, ExactTarget, Marketo, salesforce.com | 5 Responses

Salesforce Fills Out the "Marketing Cloud"

Salesforce Fills Out the "Marketing Cloud"

By Michael Fauscette on June 6, 2013

Salesforce.com announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2,5B or $33.75/share, ending a few years worth of speculation as to which marketing automation vendor it would eventually acquire. The leading contender up to last December was marketing automation heavyweight Eloqua, but Oracle ended that line of thinking by acquiring […]

Posted in Business, Featured Posts | Tagged BuddyMedia, Cloud, CMO, CRM, CX, digital marketing, Eloqua, email, ExactTarget, ibm, marketing, marketing cloud, Marketo, oracle, salesforce, salesforce.com, sap, sfexact, strategy | 2 Responses

Marketing’s Renaissance

Marketing’s Renaissance

By Denis Pombriant on April 3, 2013

Marketing is taking CRM by storm; while we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company put a lot of emphasis on marketing.  […]

Posted in Featured Posts, Technology / Software | Tagged CRM, Eloqua, HubSpot, Marketo, Paul Krugman, salesforce.com | 1 Response

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