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People Centric Communication?

People Centric Communication?

By Michael Fauscette on November 17, 2010

I was mulling over the facebook email (or is that not email but messaging) announcement and looking at a bunch of the surrounding commentary when an idea struck me. First though, please don’t skewer me over the blog title until…

Posted in Featured Posts, Technology / Software | Tagged email, Facebook, gmail, google, im, Instant messaging, messaging, Ribbit, skype, SMS, Unified Communications | 1 Response

What's Your Favorite Position?

What’s Your Favorite Position?

By Steve Mann on June 25, 2010

Calm Down!!!! Here’s an excerpt from Chapter 5 of Storming the Castle, in which we’re discussing what it takes to create powerful positioning and the first steps for initial market entry. As always comments are more than welcome. We’re onto…

Posted in Trends & Concepts | Tagged market entry, marketing, messaging, methodology, positioning

Hacking UK Politics with IBM Middleware: open data, mashups, and uh… WebSphere

Hacking UK Politics with IBM Middleware: open data, mashups, and uh… WebSphere

By James Governor on April 30, 2010

One of my favourite app of recent times is Ben Marsh’s UKSnow, which uses people as sensors, and twitter as the collection mechanism – to track and visualise snowfall across the UK. So it was cool to come across a similar app of that tracks people’s likely voting preferences in the UK general election. Step […]

Posted in Featured Posts, Trends & Concepts | Tagged google, ibm, IBM WebSphere, messaging, microsoft, middleware, MQTT, OSGi, Twitter, twitvote, TwitVoteUK, Websphere | 1 Response

In Search of the Obvious - cutting through the marketing mess

In Search of the Obvious – cutting through the marketing mess

By David Terrar on February 8, 2010

When I first tweeted that Jack Trout’s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find. He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, […]

Posted in Trends & Concepts | Tagged advertising, al ries, design, General Business, jack trout, laws of marketing, marketing, Marketing & Media, marketing warfare, media, messaging, positioning, sales, Sales & Marketing, strategy

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