People Centric Communication?
I was mulling over the facebook email (or is that not email but messaging) announcement and looking at a bunch of the surrounding commentary when an idea struck me. First though, please don’t skewer me over the blog title until…
What’s Your Favorite Position?
Calm Down!!!! Here’s an excerpt from Chapter 5 of Storming the Castle, in which we’re discussing what it takes to create powerful positioning and the first steps for initial market entry. As always comments are more than welcome. We’re onto…
Hacking UK Politics with IBM Middleware: open data, mashups, and uh… WebSphere
One of my favourite app of recent times is Ben Marsh’s UKSnow, which uses people as sensors, and twitter as the collection mechanism – to track and visualise snowfall across the UK. So it was cool to come across a similar app of that tracks people’s likely voting preferences in the UK general election. Step […]
In Search of the Obvious – cutting through the marketing mess
When I first tweeted that Jack Trout’s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find. He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, […]
