Metaphor
Reprise: How Customers Think
By Steve Mann on May 1, 2013
10 years ago, Gerald Zaltman, wrote a book that fundamentally altered the way I view markets and the consumers that inhabit them — How Customers Think. The book lays some foundational notions for those of us that wish to pursue Neuro– and content- marketing. Among them include: Most of the thoughts that influence a consumer’s […]
Posted in Featured Posts, Trends & Concepts | Tagged Brain, Consumer, Focus group, Metaphor, Psychology, Social Sciences