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Marketing Automation’s Missing Link: Getting Higher Conversions Using Customer Intelligence

Marketing Automation’s Missing Link: Getting Higher Conversions Using Customer Intelligence

By Louis Columbus on June 14, 2013

What’s missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. With more sales forces choosing to virtually connect with prospects through the majority of a sales cycle, understanding who a prospect is beyond their title or role is crucial.  Generating leads is […]

Posted in Featured Posts, Technology / Software | Tagged analytics, byline=Louis Columbus, Cloud Computing, CRM, customer relationship management, Data Driven, DocuSign, Jacob Shama, JavaScript, Louis Columbus' blog, Mintigo, Mintigo InterestBase, predictive analytics, SaaS, software as a service, Tech | 2 Responses

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