Time to Drill Deeper
No, this is not an article about fracking, drilling for gas and oil in shale. This is about drilling down into big data. We’ve been using the term for a long time and it provides a useful metaphor for data analysis. But we’ve conditioned ourselves to think of drilling down only to a superficial degree […]
So you want to be a (big) data hero?
Listen to tech vendors and the tool – HANA or Hadoop – is guaranteed to make you a data hero. Watch IBM commercials and each of their employees must already be a data hero. Data heroes are elusive, and get written up in books and blogs because they do some heroic, quirky things: If there […]
More on Election, Social and Marketing
I tried to wait a bit before commenting on the election and the Social CRM implications partly out of respect and in part to give everyone a chance to rev down. And these observations have much more to do with social media than with any political party or policy initiative, so please believe me when […]
