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NeuroMarketing

Wiring Your Consumer’s Brain

Wiring Your Consumer’s Brain

By Steve Mann on October 6, 2015

  A couple of weeks ago, I spoke at Confluence, a cool digital marketing conference in Oklahoma City of all places.  Had a blast.  I introduced the concept of Neuro-Digital Marketing – the notion that digital marketing tactics, properly leveraged, can affect direct changes in a consumer’s brain which will drive incredible results for your […]

Posted in Trends & Concepts | Tagged Business Insights, Demand Generation, digital marketing, Digital Transformation, marketing, neuro-digital marketing, NeuroMarketing

Three Brain Marketing

Three Brain Marketing

By Steve Mann on June 26, 2015

What if I told you that conscious perceptions of the world are worthless? And that emotion and instinct rule our behaviors. Unfortunately for most marketers, we spend our time trying to affect conscious thought because we can easily relate to it. As data-driven CMO’s we seek answers to questions about our customers using tools such […]

Posted in Featured Posts, Trends & Concepts | Tagged branding, Business Insights, CMO, digital marketing, NeuroMarketing

The Brains Behind Digital Marketing

The Brains Behind Digital Marketing

By Steve Mann on June 24, 2015

Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]

Posted in Featured Posts, Trends & Concepts | Tagged A/B testing, Business Insights, CMO, digital marketing, gamification, marketing, NeuroMarketing, SAP SCN

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