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New Coke

A Social Branding Moment

A Social Branding Moment

By Denis Pombriant on October 18, 2013

A little while ago I wrote about New Coke and the time in the 1980’s when Coca-Cola tried to change its formula (without much prompting from customers).  As you may recall, especially if you were alive and drinking the stuff at the time, the customers didn’t much like it. They were miffed about the new […]

Posted in Trends & Concepts | Tagged brand, branding, Coca-Cola, Gillette Stadium, New Coke, social branding, Washington Redskins

Microsoft’s New Coke Moment

Microsoft’s New Coke Moment

By Denis Pombriant on May 31, 2013

Windows 8.1 is beginning to make the pre-release rounds with the influencers as this post by Ed Bott in ZDNet documents.  Version 8.1 brings me back to the 1990s and 1980s for various related reasons because it is not unlike what happened with Windows 3.0 when it was followed by version 3.1. In the Windows […]

Posted in Business, Featured Posts | Tagged Bill Gates, Coca-Cola, microsoft, Microsoft Windows, New Coke, Operating system, Start menu, Win8, Windows 3.0, Windows 8, windows 8.1 | 3 Responses

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