The e20 Experts Corner: Shrinking to Expand
The Council frequently conducts Q&A teleconference call-ins with e20 gurus. The calls are very casual, but are always illuminating and worth the 60-minute investment for everyone who shows up. Last week’s guru Q&A was with Jeff Dachis, head of The Dachis Group here in Austin.
As I listened to Jeff’s preamble about who he was and where […]
Research Report: The 18 Use Cases of Social CRM – The New Rules of Relationship Management
Analyzing The Demand For Use Cases In Social CRM
Since joining Altimeter Group, I’ve had the pleasure of collaborating with my colleague Jeremiah Owyang on Social CRM. On a daily basis, the requests for Social CRM strategies escalated from all parts of the organization. In fact, requests reflected all facets of CRM including the usual sales, marketing, […]
