By Louis Columbus on February 27, 2019
Bottom Line: AI and machine learning are enabling omnichannel strategies to scale by providing insights into the changing needs and preferences of customers, creating customer journeys that scale, delivering consistent experiences. For any omnichannel strategy to succeed, each customer touchpoint needs to be orchestrated as part of an overarching customer journey. That’s the only way to […]
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged Accenture Omnichannel Study, Amazon, Artificial intelligence, C3 Solutions, Cognizant Disney, Louis Columbus' blog, machine learning, McKinsey, Oasis, Omnichannel, Propensity Models, Retailing TIBCO
By Steve Mann on June 22, 2015
Today’s pace of change is causing many CMOs to struggle in the design of compelling customer interactions. As consumers demand more and more engaging omnichannel experiences, CMOs must add another arrow to their marketing quiver — the ability to deploy multiple and compelling channel-native experiences. While we’ve been creating digital channels for quite some time, […]
Posted in Featured Posts, Trends & Concepts | Tagged brand, Business Insights, CMO, Omnichannel
By R "Ray" Wang on July 1, 2013
Just 14 months after announcing the acquisition of Trinicom, Kana has revealed the latest release of its cloud customer service suite for the mid-market, Kana Express. Released on June 27, 2013, the new product reflects the company’s mission “To provide leading customer service solutions that empower our customers to create experiences that count, for their […]
Posted in Technology / Software | Tagged #custserv, $KANA, Accel-KKR, Apps Strategy, best of breed, Business Analytics, Chief Customer Officer, Chief Marketing Officer, Chief Service Officer, CIO, Cloud, Cloud Computing, Cloud options, Cloud Wars, CMO, Constellation Research, context, CRM, CustExp, Customer Experience, customer experience management, customer relationship management, customer relationship management (CRM), customer service, Customer Support, CXP, Engage, engagement, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise architecture, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise software, enterprise strategy, Kana Express, Kana Software, News Analysis, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Omnichannel, R "Ray" Wang;, rwang0, software as a service, Software Insider, Software Vendors, SoftwareInsider, vendor strategy