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Marketing in 2014 - Part Two

Marketing in 2014 – Part Two

By Michael Fauscette on April 3, 2014

In Part One of this series I listed 6 issues that are causing disruption and change in marketing. In this post let’s focus on inbound marketing and the shift to a more content marketing focus and away from outbound or broadcast marketing tactics. This fundamental shift is often the underlying issue with most of the […]

Posted in Business, Featured Posts | Tagged change, CRM, Culture, Customer, CX, getsatisfaction, inbound, linkedin, marketing, outbound, SCRM, socbiz, Social, Social Media, technology

Marketing in 2014 - Part One

Marketing in 2014 – Part One

By Michael Fauscette on March 13, 2014

The entire business world is dealing with a lot of change, and it’s being felt across all organizations and departments. The Internet and the four technology pillars (social, mobile, cloud and big data/analytics) are driving all sorts of new technologies and new processes and activities related to those new technologies. This is all good, challenging, […]

Posted in Business, Featured Posts | Tagged automation, change, CRM, Customer, CX, employee, expectations, inbound, marketing, outbound, socbiz, technology | 1 Response

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