The Emerging Networks of Record
The distinction between Geoffrey Moore’s Systems of Record and Systems of Engagement concepts is a hot topic amongst organizational leaders today. A quick primer, courtesy Wikipedia: Whilst a system of record (SOR) is the authoritative data source for a given data element (e.g. CRM, ERP and Supply Chain Management), systems of engagement (SOE) “focus on people, not processes”. Texting, Twitter, […]
Evolving CRM
Last week’s CRM Evolution conference in New York was interesting for multiple reasons. Most importantly, perhaps, is the perception that the market is moving into a higher gear, slipping past the restraints of a recession that would not quit. Good things are in store for the industry, I think, as buyers step up their games […]
Random Thoughts on Customer Engagement, CRM, and Social CRM
Can Enterprises learn to talk WITH Customers rather than AT them? I read with interest Paul Greenberg’s, “Random Thoughts on CRM.” They don’t call Paul the “Godfather of CRM” for nothing, and this post got some old neural circuits firing again just like it was yesterday. The gist of the article was about how a […]
CxO Talk: Microsoft, salesforce.com, CRM, and the science of hugging
This week’s episode of CxO Talk, with my co-host Vala Afshar, features top CRM analyst, Paul Greenberg, as our guest. Paul is widely known as the “godfather of CRM” and is a contributor to ZDNet. Here are important topics from the discussion: On Microsoft Dynamics CRM: Microsoft held its annual Convergence conference in New Orleans […]
Marketing and IT tensions: ‘CxO Talk’ debuts today
A new breed of chief marketing officer seeks data-driven answers to tough challenges, such as establishing clear links between marketing spend, activities, and specific business outcomes. To meet these goals, marketers have taken over an increasing slice of the overall budget that enterprises allocate to technology. Not surprisingly, this trend corresponds to the growth of […]
From CRM to CXM: Walking the Customer Journey
Paul Greenberg recently wrote about the phenomena of companies declaring themselves to be focused on customer experience, and graciously giving them the opportunity to put up or shut up. Get Satisfaction was referenced in the esteemed list of companies who are at the forefront of this trend and I am here today to take care […]
I Already Voted — Did You?
All year, it seems like, we’ve been running CRM Idol, the contest started by Paul Greenberg to identify hot emerging companies in the greater CRM space. We are now down to voting for finalists and this is where you finally get the chance to make your ideas known. Time to vote. This year’s crop of […]
CRM Idol 2012: Last Two Days To Take Your Shot
I’m not sure why I’m writing this because any small company in the CRM world or social tools world or anything that is customer facing world that hasn’t heard of CRM Idol or taken advantage of it by applying really shouldn’t be getting the benefit of the doubt. I’m not trying to be harsh, lord […]
CRM Watchlist 2012 Winners – Customer Service Strikes Again
What we have so far:CRM Watchlist 2012 Pt 1A – The Big GunsCRM Watchlist 2012 1B – The Big Guns AgainCRM Watchlist 2012 – The Winners ListCRM Watchlist 2012 – Let the Reviews Roll: The Top of the TopCRM Watchlist 2012 Winners – The GeneralistsCR…
The Social Revolution Has Just Begun
Depending on whom you ask, 2011 was either the year of the iPad or the year of social. The truth is that they were and are equally weighted because they are catalysts for each other, and while each can exist without the other, imagining such a thing is like trying to imagine a world where […]
